Impact of Article Marketing On Your S.E.O.

Have you incorporated article marketing into your Internet Marketing strategy? If you haven’t, you should definitely start immediately because it provides plenty of SEO benefits. An Internet Marketing strategy simply isn't complete, without some form of article marketing incorporated within it. This is because article marketing provides a great amount of SEO benefits. The incorporation of an online marketing method known as article marketing is essential to the Internet Marketing strategy of any business, this is due to all the SEO benefits this marketing technique presents.}It is the process of writing numerous articles that have different variations, and then publishing the articles all over the internet either through Article Submission sites or through the thousands of Article Directories.
Article Marketing is not perceived as one of the flashy or glamorous marketing tools, so you don’t see many marketers talk about it these days, which is a shame because article marketing is still one of the best ways to increase the awareness of your business and to make more money online.
The primary benefit of article marketing is getting traffic back to your website. This is made possible, due to the writer of the article integrating links into the article, which the reader then clicks, and gets redirected to the website associated with the article.It is true that article submissons are effective at helping the web pages on your site to get higher rankings in Google and the other search engines, but that is not the only way that free reprint articles bring visitors to your website.They may find your article through, an article directory, or looking at a website that has republished your article and after reading the article and getting help from it, they then look at your resource box for more information about you, the author.  The purpose of the resource box is not only to give a little biographical information about you and your business, but the reader will be looking to your resource box for direction to further information on the topic discussed in the article. If you clearly direct the reader to that extra information  (available on your website), then the reader has a great reason to click the link in your resource box leading to your website.  By doing so, your article has managed to generate extra traffic to your site simply through the resource box.
What gives your business a page 1 ranking on search engines such as Bing, Google and Yahoo? The answer is fresh and relative content. By creating articles that are published via your website, you are constantly updating the content that is on your site which in turn will be picked up by the many search engines, and will rank you higher than other related sites that doesn’t have as much content as you. One of the benefits of being ranked on page 1 is the noticeable amount of traffic you will receive.Why is this?
The fundamental job of the search engines is to deliver the most relevant content to its viewers, and the search engines rank you on your reliability of content. However, this doesn't mean that you should sacrifice quality of your content just for increases in quantity. The key is to produce high quality content that is unique, original and helps people, maintaining this level of quality is vital.

Why Is Content Strategy Important?

Content strategy has assumed greater importance in the last few years and is promoted by any online marketing firm as a way of maximising website content. It controls the way content is produced, organised and presented on a website to its full potential in order to engage with potential customers. 

 If your content fails to attract potential customers to your website then you need a strategy.   

 Controlling the content

 For many people the word 'content' conjures up a series of text but that is just one element of an ever growing monster which threatens to overwhelm some businesses.  

 Content refers to the 'stuff' on a website and includes images, videos, sounds and animations as well as text. And then there are blogs, forums, wikis and other social networking tools to take into account. 

 This is where a strategy is needed. You already have a website strategy and a marketing strategy so why not include a content strategy as well. Integrate all of these into an individual internet marketing strategy with clear aims and objectives. 

 And make sure these are achievable and measurable. 

 Why do you need a strategy?

 A visitor to a website has higher expectations than before in regard to the content on that site. They arrive at a website with prior knowledge of what is likely to be on the site and are disappointed if the site does not live up to their expectations.

 They expect text, images, videos, blogs and podcasts to be in certain places and to reflect the website owner's brand identity and ethos. It also needs to be 'search engine friendly', usable and conform to W3C and WAI guidelines.

 Basically, your strategy must ensure that your website meets the goals of the business and your customers. Your aim is to attract new customers whilst retaining the trust and loyalty of your existing customers. 

 Example of a good content strategy

 A good content strategy needs to have the following:

 • Consistent look and feel

• Tone of voice which is consistent with brand values • Up to date, relevant content, e.g. text • Competitor analysis • Identifying target audience/s • Optimised for the search engines • Use an analytics tool, e.g. Google Analytics to monitor and measure results.

• Videos • Social media, e.g. Twitter, LinkedIn, Facebook

 The content exists to fulfil customer needs. It is about identifying and understanding your customers before giving them what they want. Aim to be efficient and at the forefront of any technological advances but don't sacrifice professionalism for innovation.

Remember: your business exists for its customers which is the driving force behind any content strategy. Your goal is to provide your customers with what they need and at a competitive price.

Remember: your business exists for its customers which is the driving force behind any content strategy. Your goal is to provide your customers with what they need and at a competitive price.

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Author: Roddy Smith

Adaptive Consultancy is a London-based digital agency company specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on digital marketing agency London visit  http://www.adaptiveconsultancy.com/