tag:blogger.com,1999:blog-59526076650485379532024-03-11T21:51:32.529-07:00SEO Consultant | Internet Marketing Services | Website Designing | Online AdvertisingA Digital Marketing Company and Professional SEO Consultant in Malaysia, we specialize in Search Engine Marketing for Small and Mid-Sized Businesses to Achieve the Highest Return on Investment (ROI). Need Page One Ranking, SEO Websites, Mobile Sites, Mobile Apps and More Sales?
Call Us, Email Us or "Skype" Us Today, at :+60122966347 / dovetanet@doveta.com /Skype: nicholas.dovetaAnonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.comBlogger45125tag:blogger.com,1999:blog-5952607665048537953.post-68307092621075743452013-08-05T04:23:00.001-07:002013-08-05T04:23:47.081-07:00Work has gone GoogleIn line with my work as an SEO Consultant, I always recommend to my clients to get on Google and their web tools to stay ahead in their business and below is another example why a business should adapt to optimize online. Don't lose out.<br />
Just contact me to find out more. I am here to help. Cheers.<br />
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-19785748607924391102013-06-27T09:31:00.001-07:002013-06-27T09:34:30.210-07:00Why Google+ and Google Local are Important to Your Local SEO.<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkNqv0AHWrG_15uJjbfUrSJVXsD49JKMQ4IjyRYBvbuTrB4GVHV1E7kLqeh_esoQDD5hOBAJRqo11RmglfAh3dR-tZVViTkcQaxiIcphjgVnhk5fU1-ve-_9K4jYdEgtfdMcK1cdiLzRE/s344/google-local-plus.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkNqv0AHWrG_15uJjbfUrSJVXsD49JKMQ4IjyRYBvbuTrB4GVHV1E7kLqeh_esoQDD5hOBAJRqo11RmglfAh3dR-tZVViTkcQaxiIcphjgVnhk5fU1-ve-_9K4jYdEgtfdMcK1cdiLzRE/s320/google-local-plus.png" width="320" /></a></div>
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According to Hubspot, roughly 50% of local SEO-centric small
businesses list Google+ as an essential part of their digital marketing
strategy. <b><a href="http://offers.hubspot.com/how-to-use-google-plus-for-business">The same
Hubspot study</a></b> indicates that 15% gained at least one new customer
from Google+ in 2012. Beyond that, Google has developed its local search
components in a way that makes Google+ and Google Local work magically
together. In other words, today’s small businesses need to latch onto these two
mediums and make them work together in a way that improves their local search
engine rankings.</div>
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Sure this all sounds nice, but how do you go about that?
We’ll attempt to answer that question in this post.</div>
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<b>How to Use Google+ to Improve Local Search Rankings<o:p></o:p></b></div>
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<b>Registering for a Google+ local page<o:p></o:p></b></div>
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<b><a href="http://www.searchenginejournal.com/local-seo-with-google/45404/">Up until
very recently</a></b>, you pretty much had two choices for Google-based local
SEO: you could either set up a Google Local page or a regular Google+ page, but
there was really no real way to differentiate a business page from a personal
page. Now you can register for a local page that can help you rank higher on
local search.</div>
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With the recent unveiling of Google+ Local, it was revealed
that these new local pages would be indexed on the Google search engine. It’s
important to remember that Google+ Local doesn’t directly affect organic search
rankings, but it does display a bit more information about your company to
Google users.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUnQIETilEKiRPpLbhRbGSYB1ljIo5zxoJ5Nf2YBn22HV2LXgTMFnQts5t9Ib3T3AnuuUDm4WqT6ctrNuZgpmw9jNQI1HJRY5ncj1noLthn1DhAXFczGd7-QEPYG5M_X54pHoL0_jIFk8/s640/small-business-owner-open-storefront.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUnQIETilEKiRPpLbhRbGSYB1ljIo5zxoJ5Nf2YBn22HV2LXgTMFnQts5t9Ib3T3AnuuUDm4WqT6ctrNuZgpmw9jNQI1HJRY5ncj1noLthn1DhAXFczGd7-QEPYG5M_X54pHoL0_jIFk8/s320/small-business-owner-open-storefront.jpg" width="320" /></a></div>
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<b>Leveraging the power of Google Plus<o:p></o:p></b></div>
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First of all, Google+ is incredibly powerful because it’s
free and it gives you access to a lot of incredible resources to help boost
your local search marketing campaign. Secondly, the Google+ Local platform
gives you a boost in rankings because it increases your capability for positive
brand awareness. This is largely because you can intensively customize your
marketing messages through the Google Plus segmentation tool. This allows you
to create marketing messages for specific groups of people, which is an element
of social media engagement that Google Plus has pioneered.</div>
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<b>Optimizing your site for local SEO<o:p></o:p></b></div>
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<b>Research<o:p></o:p></b></div>
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As with any marketing plan, the very first step is research
and development. This means you need to have a solid grasp on how people might
search for your product or business online. Do some test search queries. Find
out how competitive they are, and if people are actually searching for these
terms in your local geographic area. All of this can be tested and researched
in Google’s AdWords keyword research tool.</div>
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<b>Optimizing your site for local search <o:p></o:p></b></div>
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Set up your site with Google Analytics so you can monitor
search activity related to your business. <b><a href="http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo">SEOmoz
recommends</a></b> letting Google Analytics run for two weeks or more
before even attempting any local SEO. From there you’ll need to ensure your
site is flexible (compatible with all the major browsers – Firefox, Safari,
Chrome, Internet Explorer, etc) and SEO-friendly. This means optimizing meta
descriptions for <b><a href="https://ww.deluxe.com/small-business/search-engine-marketing/product">local
SEO</a>s</b> and adding any local information to every page of the site.</div>
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<b>Always Be Monitoring<o:p></o:p></b></div>
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As has always been the case with SEO, the landscape is
constantly shifting. The rules that are “hard and fast” right now will not be
so hard and fast in six months. Google is always moving to improve their
product by engineering innovative ways for users to engage with their search
and social products. This means you’ll need to constant track not just your own
site and digital branding, but how the world of local search is expanding.</div>
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(<a href="http://www.firmology.com/2013/06/25/why-google-and-google-local-are-important-to-your-local-seo/" target="_blank">Link to this guest blog article.</a>)</div>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-35279321851393156922013-05-21T03:42:00.003-07:002013-05-21T03:42:52.986-07:00Go With An Excellent SEO company.<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9fvFkrE47LtyIm-dJdcUoxuaPsnz_jH2d9BbaEwPYrqdjw5LWaLfeavHRd2zNKRXt0OhIrkgdDB8YXZKB_go4-cUeD_AI0obSdLY_rM1AlVdrde-F85Ynygvy2PBZoU3tV9VdM9Vnzd4/s1600/excellent+seo+company-dedicated-seo-consultant.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Excellent SEO company - SEO consultant." border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9fvFkrE47LtyIm-dJdcUoxuaPsnz_jH2d9BbaEwPYrqdjw5LWaLfeavHRd2zNKRXt0OhIrkgdDB8YXZKB_go4-cUeD_AI0obSdLY_rM1AlVdrde-F85Ynygvy2PBZoU3tV9VdM9Vnzd4/s400/excellent+seo+company-dedicated-seo-consultant.jpg" title="" width="400" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span style="color: #333333; line-height: 16px;">Having been listed online and high on page ranking is what every small and large business is dreaming of. As it's only with that method a company is capable of doing fantastically well throughout the world. SEO methods will help you in building the lists of wanted site visitors, following the contents provided by an organization. </span><span style="color: #333333; line-height: 16px;">But you should decide on very carefully since there are numerous available in the market. Presently everyone knows value of SEO. There are many companies implementing "black hat" techniques, which are blacklisted by the search engines and for this reason you need to be very wary with regards to Search engine marketing Corporation's credibility.</span><span style="color: #333333; line-height: 16px;">Web optimization isn't an fresh term nowadays. Those who find themselves accustomed to web business almost know what it can be. It's aggressive search engine optimization with list of Search engine marketing techniques. </span><span style="color: #333333; line-height: 16px;"> Web optimization methods allow you to end up being around the first web page involving Yahoo and Google. It truly is entirely an internet based "advertising" since it's main almost everywhere. Search engine optimization approaches will definitely make it easier to become listed significantly on the internet. Optimizing your online through Search engine marketing tactics will really get you dividends in excess of what you anticipate. </span><span style="color: #333333; line-height: 16px;">Page one ranking is incredibly "prestigious" and for this reason there is a complete restricted competition to be found for the initially webpage. Content, key phrases, Information, site design and several other activities issue a whole lot with Search engine marketing methods. Keywords engage in a huge role. SEO-fellows utilize all these kinds of since sharpest guns to make the sure shot outcome. Search engine optimization is a part of digital marketing.</span><span style="background-color: #fbfbfb; color: #5f5f5f; line-height: 20px;">When deciding on which type of </span>SEO packages<span style="background-color: #fbfbfb; color: #5f5f5f; line-height: 20px;"> will be right for your business or providing custom </span>SEO services<span style="background-color: #fbfbfb; color: #5f5f5f; line-height: 20px;">, </span><span style="background-color: #fbfbfb; color: #5f5f5f; line-height: 20px;">our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimization service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.</span>The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link acquisition methods which ensure our clients maintain their high rankings – indefinitely.</span></div>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-44462246872651086702013-04-19T04:41:00.000-07:002013-04-19T04:47:18.848-07:00Why It’s Important For Local Businesses To Have A Google Plus Page.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 14.0pt;"><br /></span></div>
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<span style="font-size: 14.0pt;">It’s important to claim
your business listing at Google Plus Page, which was better known previously as
Google Places, because people searching on the net usually land up going there
to search for businesses, services or products.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">No one wants to go where it’s
substandard so it’s good to make sure everything about your business is filled
out properly at your Google Plus Page. This is where all of your business
information is in one spot. Your
website, your contact details, location, where you can get directions, offers,
etc. so it’s invaluable.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI1ULHvqek-zc68gS_Ut2-BZSs5Zy-_ZusL1phoO_wX8puHvbkZVRUNzzshsO1bdz68JzG_O8zTeWGp2a-_Vn1ID0XBJkWEGoCNOcnnNp9KPk7mDXFX86fSxba7PeaDbkLnS2pLCZIsAY/s1600/FreeWebsite.GooglePlusPage.2013-03-08_1546.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI1ULHvqek-zc68gS_Ut2-BZSs5Zy-_ZusL1phoO_wX8puHvbkZVRUNzzshsO1bdz68JzG_O8zTeWGp2a-_Vn1ID0XBJkWEGoCNOcnnNp9KPk7mDXFX86fSxba7PeaDbkLnS2pLCZIsAY/s400/FreeWebsite.GooglePlusPage.2013-03-08_1546.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A Completed Google Plus Page.</td></tr>
</tbody></table>
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<span style="font-size: 14.0pt;"><br /></span></div>
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<span style="font-size: 14.0pt;">Often you hear people say, “Just
Google It!” so lots of people use Google to find things, products, services and
solutions; so if you do it so does thousands if not millions of people
likewise. Don’t you want all these
people to find your business or services, etc, when they are searching it?<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">You can’t be a modern company
without using modern tools to optimize your business online. To have an online
presence today for a business is just something fundamental, as it’s obviously
a must with the increasing usage of mobile devices being used for searching the
net while on the go.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">Your Google Plus page listing
is a website when it’s complete and it is a mandate for a business to make it
as informative and useful to the consumer as possible and if you do that it’s
going to be beneficial to your business. It helps bring new customers to the
very doorstep of your business.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">Moreover people look for reviews
online about any product or services they are about to purchase and it’s on
Google Plus Pages that the reviews are found.
The more good reviews about a business will help consumers make their
decision.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">All the more, with all these
considered, companies should treat Google Plus Page an essential part of their
business today.<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0South East Asia3.51342104564007 101.6015625-25.648326454359932 60.2929685 32.675168545640069 142.9101565tag:blogger.com,1999:blog-5952607665048537953.post-34265031835601601092013-04-17T05:08:00.001-07:002013-04-17T05:23:54.926-07:00Don't Miss The Mobile Movement That's Growing.<div dir="ltr" style="text-align: left;" trbidi="on">
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<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://img.youtube.com/vi/CjUcq_E4I-s/0.jpg" height="266" width="320"><param name="movie" value="http://youtube.googleapis.com/v/CjUcq_E4I-s&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="http://youtube.googleapis.com/v/CjUcq_E4I-s&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
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<span style="font-family: Georgia, Times New Roman, serif;">I just came across this video posted by Google Mobile Ads on YouTube sometime ago which was relevant then but even more so to us today. The video was based on a</span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; line-height: 17px;"> study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users.</span><br />
<span style="background-color: white; color: #333333; line-height: 17px;"><span style="font-family: Georgia, Times New Roman, serif;">Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.</span></span><br />
<span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; line-height: 17px;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">It just goes to prove that people all over the world are increasingly using their smart phones to search for all kinds of products and services making mobile search something that is growing and multiplying. 71% of people doing mobile search usually land up seeing an advert and acting on it. Nine out of ten people have taken action, all thanks to a mobile search.</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Any business today should seriously look into getting a website ( a mobile responsive one) or a mobile website if they do not already have one. It's important to build a good mobile user experience. Today with the smart phone people are smarter shoppers.</span></div>
Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com1tag:blogger.com,1999:blog-5952607665048537953.post-17014221439568989732013-04-08T21:38:00.000-07:002013-04-08T21:38:19.949-07:00How To Become Successful Through Search Engine Optimization<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiGT5kfMGY2rIQgzSLpromXh-s02ZLSK9Oxec1dr33NckpPVS8Jhj6OVfuR3SGKBciafrPHU0a94zGLNX6DXiP2Mpd0vgmqTOWJnn0DPnzhyphenhyphen_X5-CiuS-n-94NhIojxcsxtaY0fGTwrT0/s1600/seo-friendly-website.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiGT5kfMGY2rIQgzSLpromXh-s02ZLSK9Oxec1dr33NckpPVS8Jhj6OVfuR3SGKBciafrPHU0a94zGLNX6DXiP2Mpd0vgmqTOWJnn0DPnzhyphenhyphen_X5-CiuS-n-94NhIojxcsxtaY0fGTwrT0/s320/seo-friendly-website.jpg" width="320" /></a></div>
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Optimizing your web site is important and will dramatically help your online presence and get more leads to your online business.</div>
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Your page ranking is going to be higher if visitors take more time and if an individual remains long on the site.<br />Join as numerous prominent organizations as possible while you are attempting to optimize your search engine rankings.This assists with local searches as it is usually connected to you automatically.</div>
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Try including transcripts for just about any visual or audio you post to your site.</div>
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Regardless of whether you have posted many articles, every single one needs to have content value thus it has to be somewhat creative, unique and compelling. The initial words especially the title matters most critically and should read like a news headline.</div>
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Think as a consumer of your target audience, when you are creating tags to feature. Learn what the typical terms or keywords are used when certain products or services are searched for.</div>
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Websites that are properly optimized for strong SEO results rarely employ image links. Image links only supply the linked file URL for search engines like Google effectively.</div>
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For instance, including tips of how to use a product in new ways, or post a good article concerning how to utilize such a product or how it has improved or changed the lives of others.</div>
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Search engines index the level of targeted traffic to your blog or website. Making your web site Google search "spider" friendly will produce fantastic results. "Spiders" cannot read images, it is therefore critical that you insert alt tags in each image that you insert in your site. Make sure to utilize descriptions which are abundant in keywords.</div>
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Give a site map if you want to increase targeted traffic. This enables linking of all your webpages together.</div>
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You can find a great number of methods to improve your online search engine ranking. You will definitely get the most productive results if your internet site is simple to operate. The increased performance is likely to make your readers happier at the same time.</div>
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After choosing which keywords are ideal for your website, make sure you place them in the title of your web site. Your title must be relevant, so choose a title which is both intelligent and relevant. This could cause your website to get clicked on as it best suits what the search engine rankings.</div>
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Try optimizing one page towards a certain keyword phrase. By narrowing on a singular topic, your site content is improved plus your readers will return often. Increasing loyal readers will always improve search engine marketing.</div>
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Meta tags are extremely useful tool for optimizing your internet site. Description tags have great value and utilizing them on your site increases search indexing. Your meta tags should pack a punch. This will attract more visitors to your site.</div>
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 16px;">
A web site map which contains keywords. Site maps are excellent navigational tools and also great for search engine listings and website visitors to find their way around your blog.</div>
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As you may develop URL monikers for individual pages, you should know that google search spiders tend not to understand dynamic language or session identification names. It is then tougher for search engines to discover your site, so be mindful and establish relevant names for your URLs.</div>
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As previously stated, you can find effective and ineffective solutions to employ SEO. All of the tips in the above list will help you understand the best way to bring your internet site to some target market and avoid low search engine results. Please explore our website for more information on search engine optimization.</div>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com1tag:blogger.com,1999:blog-5952607665048537953.post-87300899430091962542013-04-08T21:35:00.000-07:002013-04-08T21:35:31.406-07:00The Advantages Of Search Engine Optimized Websites<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 16px;">Optimizing Web Pages For Search Engines Businesses in the past needed a physical store or workplace to function, sell its merchandise, or meet with their customers. They simply couldn’t exist without a physical venue. But it’s different today. Many businesses exist today without a physical shop or workplace. They can function and succeed by simply getting a website. Dealings are done faster and easier online. Everything is also more convenient. The World Wide Web has indeed altered the way we do business. But the Web, like any platform, is also rife with competition. A website needs to capture the interest of its target market to succeed. It’s difficult for one website to stand out on the internet unless it gets help. There are hundreds of thousands of websites that are also clamouring for attention. This is where SEO is required. Search Engine Optimization or SEO is simply the practice of improving the ranking of a site on search engines through unpaid search results. A search engine optimised site can rank high on search results pages, which is crucial because it means that many people will notice it and view it. Coming up with related and often searched key phrases is the first thing that SEO provides. It may sound so technical because in a way it is. Keywords are important for high organic search results. The right and profitable key phrases help websites acquire high ranks in searches. As the web unites every person and everything, websites should also be linked to other sites. A good SEO consultancy company helps do this by creating strategic and ethical link building. There are companies that make use of seedy link building practices, which could result in the banning of their client web pages from search engines. SEO services may also entail editing a website, keeping it active with new content, and changing the website's entire layout, look, and content so it becomes readable to search engines. SEO is ever changing also. The rules and guidelines that it used to adhere to might not be pertinent today, which could lead to the abrupt fall in search results ranking of a website. That’s why it’s important to always keep abreast of search engine optimization developments. If you require effective SEO for your website, choose a reputable SEO Singapore consulting firm that can deliver results. For related articles on SEO.</span></div>
Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-65022479784109589822013-03-25T12:11:00.001-07:002013-03-25T12:17:32.395-07:00QR Codes Advancement In Mobile Marketing.<div dir="ltr" style="text-align: left;" trbidi="on">
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QR codes are advancing in mobile marketing and many people and companies are ignorant of this useful tool that can provide a strategic way to promote to the ever growing mobile users today. </h4>
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<iframe src="http://www.slideshare.net/slideshow/embed_code/17666549" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/NJLIM/qr-codes-advancement" title="Qr codes advancement" target="_blank">Qr codes advancement</a> </strong> from <strong><a href="http://www.slideshare.net/NJLIM" target="_blank">DovetaNet Marketing</a></strong> </div>
<iframe src="http://www.slideshare.net/slideshow/embed_code/17666681" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/NJLIM/implementing-gen-3-qr-codes" title="Implementing gen 3 qr codes" target="_blank">Implementing gen 3 qr codes</a> </strong> from <strong><a href="http://www.slideshare.net/NJLIM" target="_blank">DovetaNet Marketing</a></strong> </div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-6517756447525708512013-02-08T05:51:00.000-08:002013-02-08T06:04:11.409-08:005 Ways Social Media Will Change The Way We Work And Some Great Ideas!<div dir="ltr" style="text-align: left;" trbidi="on">
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I came across this article at Forbes. Here are some excerpts from an article written by <em><a data-ls-seen="1" data-mce-href="http://hootsuite.com/leadership" href="http://hootsuite.com/leadership" style="color: #cc0000;">Ryan Holmes</a> CEO of <a data-ls-seen="1" data-mce-href="http://hootsuite.com/" href="http://hootsuite.com/" style="color: #cc0000;">HootSuite</a>, a social media management system with 5 million users.</em></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO-iQDksupWfGQbCnLiRLhLYs5kLphvcq6c8m0ruwpJBQyyR4eNG7CnYxBOBhisNfTCE-Yd0jWITMxLKhmV1w_ai0_0p6p9sGVlSDceCWp1KwkDSIpuwCDoTAVnpb-Wsaf57V8GXYxX2w/s1600/SocialMediaTrends2013.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="social media for 2013" border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO-iQDksupWfGQbCnLiRLhLYs5kLphvcq6c8m0ruwpJBQyyR4eNG7CnYxBOBhisNfTCE-Yd0jWITMxLKhmV1w_ai0_0p6p9sGVlSDceCWp1KwkDSIpuwCDoTAVnpb-Wsaf57V8GXYxX2w/s320/SocialMediaTrends2013.jpg" title="" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">SOCIAL MEDIA TREND 2013</td></tr>
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In the nine short years since <a data-ls-seen="1" data-mce-href="http://www.forbes.com/profile/mark-zuckerberg/" href="http://www.forbes.com/profile/mark-zuckerberg/" style="color: #cc0000;">Mark Zuckerberg</a>launched <a data-ls-seen="1" data-mce-href="http://thefacebook.com/" href="http://thefacebook.com/" style="color: #cc0000;">thefacebook.com</a>, social media has evolved from dorm room toy to boardroom tool. Last year,<a data-ls-seen="1" data-mce-href="http://www.umassd.edu/cmr/socialmedia/2012fortune500/" href="http://www.umassd.edu/cmr/socialmedia/2012fortune500/" style="color: #cc0000;"> 73 percent of Fortune 500 companies</a>were active on Twitter, while<a data-ls-seen="1" data-mce-href="http://www.pulsepointgroup.com/2012/03/socially-engaged-companies-see-4x-greater-business-impact/" href="http://www.pulsepointgroup.com/2012/03/socially-engaged-companies-see-4x-greater-business-impact/" style="color: #cc0000;"> more than 80 percent of executives</a> believed social media engagement led to increased sales.<br />
So what does 2013 hold for social media in the workplace? It looks like many of the big (and sometimes overhyped) promises that have surrounded social media – better insight into customer behavior, improved office productivity with internal networks and, of course, signficant, measurable ROI – will finally begin to bear fruit. Here’s a look at five ways social media will impact the way we work and the bottom line in 2013.<br />
<em data-mce-style="line-height: normal;" style="line-height: normal;"><strong>Social media goes company-wide</strong></em><br />
Thus far, social media has largely been limited to marketing and community building functions at companies. But a <a data-ls-seen="1" data-mce-href="http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy" href="http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy" style="color: #cc0000;">recent report from McKinsey</a> showed that a majority of the estimated $1.3 trillion in untapped value from social technologies lies in “improved communications and collaboration within and across enterprises.” In other words, social media is <a data-ls-seen="1" data-mce-href="http://www.fastcompany.com/3000908/13-trillion-price-not-tweeting-work" href="http://www.fastcompany.com/3000908/13-trillion-price-not-tweeting-work" style="color: #cc0000;">poised to become an office productivity tool</a>, much the same way that email did in the late 1990s.<br />
<em data-mce-style="line-height: 12px;" style="line-height: 12px;"><strong>Email use declines as better communication channels open</strong></em><br />
The basic idea of email has remained essentially unchanged since the first networked message was sent in 1971. And while email is great for one-on-one, formal correspondence, there are <a data-ls-seen="1" data-mce-href="http://www.fastcompany.com/3002170/email-new-pony-express-and-its-time-put-it-down" href="http://www.fastcompany.com/3002170/email-new-pony-express-and-its-time-put-it-down" style="color: #cc0000;">far better tools for collaboration</a>. In fact, instant messaging and wikis have already become office fixtures, allowing for real-time communication and centralized information sharing.<br />
But increasingly powerful communication tools are also available, which borrow features from popular networks like <a data-ls-seen="1" data-mce-href="http://www.forbes.com/companies/facebook/" href="http://www.forbes.com/companies/facebook/" style="color: #cc0000;">Facebook</a> and bring them into the office. In 2013, expect to see internal business networks like <a data-ls-seen="1" data-mce-href="https://www.yammer.com/" href="https://www.yammer.com/" style="color: #cc0000;">Yammer</a> and <a data-ls-seen="1" data-mce-href="http://www.salesforce.com/chatter/overview/" href="http://www.salesforce.com/chatter/overview/" style="color: #cc0000;">Chatter</a> make serious inroads into enterprise settings, enabling employees to form virtual work groups and exchange ideas on centralized message boards. Among the greatest virtues of these tools is their ability to unlock the “dark matter” normally trapped in email inboxes, making relevant content accessible and searchable for the entire company.<br />
<em><strong>Social media command centers become mainstream</strong></em><br />
Social media has given companies access to unprecedented amounts of information on client behavior and preferences – so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive. Larger organizations – including <a data-ls-seen="1" data-mce-href="http://www.forbes.com/companies/gatorade/" href="http://www.forbes.com/companies/gatorade/" style="color: #cc0000;">Gatorade</a>, <a data-ls-seen="1" data-mce-href="http://www.forbes.com/companies/dell/" href="http://www.forbes.com/companies/dell/" style="color: #cc0000;">Dell</a> and the <a data-mce-href="http://www.forbes.com/search/?q=super+bowl&lc=int_mb_1001" href="http://www.forbes.com/search/?q=super+bowl&lc=int_mb_1001" style="color: #cc0000;">Super Bowl</a>, as well as the Red Cross – have led the way here, pioneering <a data-ls-seen="1" data-mce-href="http://tech.fortune.cnn.com/2012/10/25/nasa-style-mission-control-centers-for-social-media-are-taking-off/" href="http://tech.fortune.cnn.com/2012/10/25/nasa-style-mission-control-centers-for-social-media-are-taking-off/" style="color: #cc0000;">dedicated command centers</a> for real-time monitoring and analysis. Social media mission control rooms are staffed by multiple employees, the centers outfitted with banks of screens tracking everything from tweets and Likes to customer sentiment, using a range of analytical software.<br />
<em><strong>Social media compliance becomes a priority</strong></em><br />
In June of this year, Morgan Stanley – and its 18,000 advisors – <a data-ls-seen="1" data-mce-href="http://www.businessinsider.com/morgan-stanley-advisors-on-twitter-and-linkedin-2012-6" href="http://www.businessinsider.com/morgan-stanley-advisors-on-twitter-and-linkedin-2012-6" style="color: #cc0000;">entered the Twittersphere</a>. This decision wasn’t made lightly. The same strict SEC rules that govern the firm’s communications with the public and stakeholders on traditional channels, from magazine ads to print brochures, extend to social media.<br />
And it’s <a data-ls-seen="1" data-mce-href="http://blogs.hbr.org/cs/2012/08/social_media_compliance_isnt.html" href="http://blogs.hbr.org/cs/2012/08/social_media_compliance_isnt.html" style="color: #cc0000;">not just financial services that face scrutiny</a>. Any sector that sees its communications regulated, from food and healthcare to pharmaceuticals and government, must ensure that its social media is compliant. Many industries, for instance, require that all social messaging – each and every work-related update – be archived for at least three years.<br />
<em><strong>International and niche social networks present new challenges</strong></em><br />
While savvy companies may have unlocked the secrets of doing business on Twitter, Facebook, LinkedIn and Google+, a host of new networks has suddenly entered the picture. This year, Instagram saw its <a data-ls-seen="1" data-mce-href="http://allthingsd.com/20120827/big-years-for-instagram-and-pinterest-bust-up-the-social-networking-charts/" href="http://allthingsd.com/20120827/big-years-for-instagram-and-pinterest-bust-up-the-social-networking-charts/" style="color: #cc0000;">share of social media traffic</a> grow by 17,319 percent, while Pinterest grew by 5,124 percent. 2013 will likely see the ascent of brand new players. According to analyst<a data-ls-seen="1" data-mce-href="http://thenextweb.com/insider/2012/08/22/experian-report-shows-boost-niche-social-networks/" href="http://thenextweb.com/insider/2012/08/22/experian-report-shows-boost-niche-social-networks/" style="color: #cc0000;">James Murray of Experian</a>, “Offering deeper functionality combined with a lower technical barrier to entry will mean new leaders in social media being created in a matter of days versus weeks and months.”<br />
Last year, <a data-ls-seen="1" data-mce-href="http://hbr.org/web/slideshows/social-media-what-most-companies-dont-know/2-slide" href="http://hbr.org/web/slideshows/social-media-what-most-companies-dont-know/2-slide" style="color: #cc0000;">Harvard Business Review surveyed 2,100 companies</a> and found that 79 percent use or plan to use social media. But a mere 12 percent of those firms felt they were using social media effectively. 2013 should see this frustrating gap between social media hype and reality begin to close as new social technologies take root, companies institutionalize social practices and improved analytical tools show the real ROI on social investments.<br />
Read the complete article at :<br />
http://www.forbes.com/sites/ciocentral/2012/12/11/5-ways-social-media-will-change-the-way-you-work-in-2013/
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<iframe allowfullscreen="" frameborder="0" height="511" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/10779615?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="479"></iframe>
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<strong> <a href="http://www.slideshare.net/Radian6/30-ideas-for-your-2012-social-media-plan" target="_blank" title="30 Ideas For Your Social Media Plan">30 Ideas For Your Social Media Plan</a> </strong> from <strong><a href="http://www.slideshare.net/Radian6" target="_blank">Salesforce Marketing Cloud</a></strong></div>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-31638053199992231132013-01-03T05:46:00.000-08:002013-01-03T08:02:33.713-08:00SEO Consultant Company - Choose one that's worth your Investment.<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM5bbIQtADD45w39aejbUEIa88BHHMHfirustwg3zdQgV2YjcuPhzE3GUTt-oOQs0XxOvH1YrCufTjtUWrs8zOjYYoHY2oI7sFXfZacd_eNTipbVyTtHOiy85wZ71dy_Rskf4s3uuWdgs/s1600/seo-expert.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="SEO consultant Dovetanet Marketing" border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM5bbIQtADD45w39aejbUEIa88BHHMHfirustwg3zdQgV2YjcuPhzE3GUTt-oOQs0XxOvH1YrCufTjtUWrs8zOjYYoHY2oI7sFXfZacd_eNTipbVyTtHOiy85wZ71dy_Rskf4s3uuWdgs/s320/seo-expert.jpg" title="" width="320" /></a></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">There are more websites and blogs today than ever before on
the internet and it’s continuously growing due to the obvious attraction of
taking advantage of tapping into the internet to make money, by developing a business or
increasing popularity of one thing or another. Therefore anyone who aims
to succeed in the online world need to learn how to optimize his or her
presence online through their personal or business websites and blogs; or find
themselves lost in a hugh sea of the internet. In optimization
we mean to be optimized for search engines to find and index websites. So any
business or person will find it beneficial to learn how to optimize their
websites / blogs or employ an SEO company to do it for them. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Even though one can learn the ropes of handling all the
s.e.o. work for one's website, it takes a lot of consistent work and
time to bring about the right results (S.E.R.P.) If you are an owner of a
business you can't afford the time to do it yourself so hiring a
S.E.O. consultant will be the right thing to do.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Consider the following things before hiring a
professional SEO consultant. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. <b>Do you have a brand new domain or an aged one? </b><br />
It will take a some considerable time for a new domain to gain good Search
Engine Results Page (SERP) rankings on major search engines. It may take
between 6 to 12 months to rank on the first 2 to 3 page of Google. To shorten
the duration, you need to invest in the expertise of a professional
SEO consultant. A reputable consultant will tell you that you must not have
unrealistic expectations for a new domain because it usually takes the better
part of a year before you start seeing the fruits of SEO. On the other hand,
high organic traffic is more easily gained from aged domains. In that respect,
you are better off buying an established domain over hiring a consultant if you
want a lot of organic traffic for the product or service you are selling.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. <b>Depending on what kind of site do you own or want to
develope? </b><br />
The kind of website you run will determine whether or not you need a
professional SEO consultant. You should only hire a consultant if your website
has a high probability of recouping this initial investment. Sites that fit
these criteria are those in sales based niches, contain a lot of relevant
content and have an old domain with quality backlinks. This is because the
right reason for hiring a professional SEO consultant is to help in tapping
into the full potential of your website and not to help you make money from any
idea. In this case, a professional SEO consultant will help in the following:<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Tracking
down and converting long tail keywords.<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Developing
content optimized for different search engines.<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Creating
a better link building strategy.<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Using
scripts to take advantage of traffic from all locations etc.<o:p></o:p></span></li>
</ul>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This therefore means that you should spend a lot of time to
develop the concept of your website before bringing in a professional SEO
consultant.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3. <b>How much are you willing to spend?</b> <br />
A highly qualified professional SEO consultant tends to be
"expensive". It depends on how you value the services of a
S.E.O. consultant. To work out if it is worth your while is to work out
the lifetime value of a customer to your business; then work out how many
customers you need to be profitable. Then divide it to the cost of hiring
a s.e.o. consultant. If the value of a hiring a seo consultant is only a
fraction of the sum of business targeted, then it's worth it. This
means that you should only hire one if your business plan and finances allow
for it. This is because over and above the fees that the consultant will charge
you, you will also need to spend money in the following areas:<o:p></o:p></span></div>
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<li class="MsoNormal"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Content
creation</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> - A consultant will advise you
to hire freelancers to regularly create content for you if you are not in
a position to do so by yourself.<o:p></o:p></span></li>
<li class="MsoNormal"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Buying
text links</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> - Many established sites
usually allow webmasters to buy text links in certain pages. A good
consult may make a list of reputable websites for you to buy such. In some
cases, a consultant will have a text link package for a fixed rate e.g.
500 text links for $1000 per month.<o:p></o:p></span></li>
</ul>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In other words, you should only hire a professional SEO
consultant if you are looking for a way to generate more conversions from an
already established business.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If you wish to find a reliable and legitimate company, you
should research first. The right one will be able to help you and your business
achieve the growth you are aiming for. Make inquiries and consider the
number of years they have been in the business when you are on the hunt. You
will be capable of figuring out their experience in the field using this. Since
companies that have plenty of experience can provide you with more superior
services, you need to pick them over the newly established companies. If you
wish to know about their previous works and its good results, you must ask for
their portfolio. Choose the experts who can achieve a good ranking in various
search engines. Do not employ them if they're incapable of carrying this out
since the chances of them providing you with your specifications are slim.
<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">It is an advantage to compare the prices offered by various
service providers. Doing so will enable you to make a decision you won't
regret. Keep in mind, expensive prices do not necessarily mean that they have
the best services. If you can, contact their previous customers for
feedback, to ask for their opinions and reviews. This will be help you
decide what's best. You will know you are getting a successful
search engine optimization, when the s.e.o. consultant company
can provide you with a regular report on your website's progress and
consistently fine tune your website for better results. <o:p></o:p></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span>
<br />
<div style="color: #333333; font-family: Arial, Arial, sans-serif; font-size: 12px; line-height: 16px;">
Below are some related articles that you might enjoy reading:</div>
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<li><a data-mce-href="http://www.scribd.com/doc/117860225/Choosing-An-SEO-Consultant" href="http://www.scribd.com/doc/117860225/Choosing-An-SEO-Consultant" style="color: #cc0000;" target="_blank">Choosing An SEO Consultant</a> - Am SEO consultant is not there to diminish your website or interfere with its look. ... Give them a time frame on when you need their services to work.</li>
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<li><a data-mce-href="http://goingonline.hubpages.com/hub/SEO-Consultancy-How-To-Find-The-Right-Professional-SEO-Company" href="http://goingonline.hubpages.com/hub/SEO-Consultancy-How-To-Find-The-Right-Professional-SEO-Company" style="color: #cc0000;" target="_blank">SEO Consultancy: How To Find The Right Professional SEO …</a> - Search Engine Optimization, ... The main reason any SEOconsultant can not guarantee first position results is ... HubPages ® is a registered Service Mark of ...</li>
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<li><a data-mce-href="http://www.goodgood.com.au/how-seo-in-perth-can-help-your-business/" href="http://www.goodgood.com.au/how-seo-in-perth-can-help-your-business/" style="color: #cc0000;" target="_blank">SEO Consultant and services. Optimise your website for search ...</a> - Optimising your website for search engines by an SEO consultant professionally to get results.</li>
<li><a data-mce-href="http://www.champwebsite.com/seo-program/how-do-i-find-the-best-seo-services/" href="http://www.champwebsite.com/seo-program/how-do-i-find-the-best-seo-services/" style="color: #cc0000;" target="_blank">How to Find The Best SEO Company For You | The Ultimate SEO ...</a> - The Ultimate SEO Consultant and Services · advert · Proper SEO Proper SEO for You · SEO Guide The Advantage of SEO · SEO Program Best SEO Program · SEO Tips Top Tips for Your Website · SEO Trik Trik From Expert ...</li>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com1tag:blogger.com,1999:blog-5952607665048537953.post-55689932949905391792012-12-22T07:18:00.002-08:002012-12-22T07:18:47.757-08:00Impact of Article Marketing On Your S.E.O.<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8ukOjSsmq_yXUuFYxUuOCYkLaDXmebwMF_-OeAUAi4q8hzRT5noFXAoaeJzjj6pexy2Ita7Wx5DIr8KX7JfGb3nMHaZP8cphQpg1zvg1CNZqG20J-BtibhFyUPBXHUppt800w_saM-Rc/s1600/article-marketing-tips-3.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8ukOjSsmq_yXUuFYxUuOCYkLaDXmebwMF_-OeAUAi4q8hzRT5noFXAoaeJzjj6pexy2Ita7Wx5DIr8KX7JfGb3nMHaZP8cphQpg1zvg1CNZqG20J-BtibhFyUPBXHUppt800w_saM-Rc/s320/article-marketing-tips-3.gif" width="320" /></a></div>
<div style="text-align: left;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #333333;">Have you incorporated<span class="apple-converted-space"> </span></span><a data-mce-href="http://www.completeguidetotraffic.com" href="http://paydotcom.net/r/114431/doveta1/27161971/">article marketing</a><span class="apple-converted-space"><span style="color: #333333;"> </span></span><span style="color: #333333;">into your
Internet Marketing strategy? If you haven’t, you should definitely start
immediately because it provides plenty of SEO benefits. An Internet Marketing
strategy simply isn't complete, without some form of article marketing
incorporated within it. This is because article marketing provides a great
amount of SEO benefits. The incorporation of an online marketing method known
as article marketing is essential to the Internet Marketing strategy of any
business, this is due to all the<span class="apple-converted-space"> </span></span>SEO<span class="apple-converted-space"><span style="color: #333333;"> </span></span><span style="color: #333333;">benefits this marketing technique presents.}</span>It is the process
of writing numerous articles that have different variations, and then
publishing the articles all over the internet either through Article Submission
sites or through the thousands of Article Directories.<br /><a href="http://paydotcom.net/r/114431/doveta1/27161971/">Article Marketing</a>
is not perceived as one of the flashy or glamorous marketing tools, so you
don’t see many marketers talk about it these days, which is a shame because
article marketing is still one of the best ways to increase the awareness of
your business and to make more money online.<br />The primary benefit
of <a href="http://paydotcom.net/r/114431/doveta1/27161971/">article marketing</a>
is<span class="apple-converted-space"> </span>getting traffic
back to your website<span style="color: #333333;">. This is made possible, due to
the writer of the article integrating links into the article, which the reader
then clicks, and gets redirected to the website associated with the article.</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #222222;">It is true that
article submissons are effective at helping the web pages on your site to get
higher rankings in Google and the other search engines, but that is not the
only way that free reprint articles bring visitors to your website.</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #222222;">They may find your
article through, an article directory, or looking at a website that has
republished your article</span> and after reading the article and getting help
from it, they then look at your resource box for more information about you,
the author.<span class="apple-converted-space"> </span> The purpose
of the resource box is not only to give a little biographical information about
you and your business, but the reader will be looking to your resource box for
direction to further information on the topic discussed in the article. If you
clearly direct the reader to that extra information (available on your website), then the reader
has a great reason to click the link in your resource box leading to your
website.<span class="apple-converted-space"> </span> By doing so,
your article has managed to generate extra traffic to your site simply through
the resource box.<br /><span style="color: #333333;">What gives your business a page 1
ranking on search engines such as Bing, Google and Yahoo? The answer is fresh
and relative content. By creating articles that are published via your website,
you are constantly updating the content that is on your site which in turn will
be picked up by the many search engines, and will rank you higher than other
related sites that doesn’t have as much content as you. One of the benefits of
being ranked on page 1 is the noticeable amount of traffic you will receive.</span>Why is this?<br />The fundamental job
of the search engines is to deliver the most relevant content to its viewers,
and the search engines rank you on your reliability of content. However, this
doesn't mean that you should sacrifice quality of your content just for
increases in quantity. The key is to produce high quality content that is unique,
original and helps people, maintaining this level of quality is vital.</span></div>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-22456398897674004492012-12-16T22:12:00.000-08:002012-12-16T22:12:03.148-08:00A Better Guide To S.E.O. Your Website Increasing Page Ranking.<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtKSqod-XvVQXUYHCs2IBXf-6d1nA4CjsG2DFDmrOVsIhsNUfLdXccIq0DQA5tlbHwQFsci63SVlxcTv-XxPz9w0S058xWHhw0mo6z6BMsQX6Q1q4aOKjY3SW_PUapTxD8w-FPvjHN_FE/s1600/need-to-know-300x223.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtKSqod-XvVQXUYHCs2IBXf-6d1nA4CjsG2DFDmrOVsIhsNUfLdXccIq0DQA5tlbHwQFsci63SVlxcTv-XxPz9w0S058xWHhw0mo6z6BMsQX6Q1q4aOKjY3SW_PUapTxD8w-FPvjHN_FE/s1600/need-to-know-300x223.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">ABOUT S.E.O. FOR WEBSITES<br /></td></tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Verdana, sans-serif;">Search engine optimization (SEO) refers
to techniques that help your</span><span style="font-family: "Verdana","sans-serif"; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Verdana, sans-serif;">website rank higher in organic (or “natural”)
search results, thus</span><span style="font-family: "Verdana","sans-serif"; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Verdana, sans-serif;">making your website more visible to
people who are looking for your</span><span style="font-family: "Verdana","sans-serif"; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoPlainText">
<span style="font-family: Verdana, sans-serif; font-size: 11pt;">product or service via search engines.<o:p></o:p></span></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Your
website or your company’s may look beautiful, but if no one sees it or search
for it, the efforts and the expense that are put into it becomes naught. Most
people use the internet to research, through the various search engines,
especially Google, to find websites that have the products and services they
are looking for. Google, Yahoo and other search engines updates their page
rankings regularly. When they update, they look for the available key components
of each webpage. Your site's rank can be increased in the next update by
highlighting your improvements on the components where the engine is focusing
on. Configuring your web pages for search engine optimization can mean a big
difference. This could build your audience and generate more income. <o:p></o:p></span></div>
<div class="MsoPlainText">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Here
are some ways to improve your site's rank by maximizing your S.E.O.:<o:p></o:p></span></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Firstly you need to
know which keyword or keywords best describes your business, product or
services you are offering. Google
provides a free <a href="https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS">keyword
tool</a> which anyone can use to find all the keywords related to your choice
of keyword/s and with it you can analyze which are the best keywords to use. From
the results of the keyword searches choose the ones that are medium and low
competition and have at least a local monthly search of 5000.<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Once you have
decided on the particular keyword or keyword phrase to use<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">You need to get your web designer to
install it to appear at the top tab of your website. As shown. The reason for this is because the search
engines will detect this tab first before all the other pages on your
website. The search engines will index
all the relevant data they discover on your website. <o:p></o:p></span></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Typically, the
search engines have the best intentions to provide their visitors with the best
service possible. They will only rank your website based on how it matches with
the subject of interests of the visitors. How the guests utilize your site can
even be tracked by them. They can upgrade or downgrade your position depending
on that information. So it is imperative
that the content on your website is relevant to your business and the keywords
that best describes your business or whatever you are promoting. Therefore your
content must have the keywords mentioned several times per web page. </span><span style="font-family: Arial, sans-serif; font-size: 13pt;"> </span><span style="font-family: Verdana, sans-serif; font-size: 11pt;">When
indexing pages, the search engine bots scan each page of your website, looking
for clues about what topics your</span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif; font-size: 11pt;">website
covers and scanning your website</span><span style="font-family: 'MS Gothic'; font-size: 11pt;">‟</span><span style="font-family: Verdana, sans-serif; font-size: 11pt;">s back-end code
for certain tags, descriptions, and instructions.</span><span style="font-family: Verdana, sans-serif; font-size: 11pt;"> </span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">You can improve
your position by either placing an advertising e.g. with Google or improving
your website by tweaking, fine tuning it. Advertising with the search engines
are paid by way of cost per click also known as “pay per click” or PPC. You can
determine the cost of a click and also the daily budget. You need to decide on
how much you want to spend monthly for the paid advertising. Depending on the
monthly cost budgeted, it will make your site appear more often to people who
are interested in your content. <o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">As you can see
already this will take up a lot of time and expertise is required to truly
optimize a website for the best result.
Therefore it will be good to consider hiring a consultant or expert who
can make the necessary improvements to your website that will bring about the
desired results and higher page ranking. You can then focus on your business
and leave the experts to do their part.<o:p></o:p></span></div>
<ol start="6" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-autospace: none;"><span style="font-family: "Verdana","sans-serif";">There are many more aspects of
search engine optimization which an experienced S.E.O. company can look
into for you like :<o:p></o:p></span></li>
</ol>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Verdana, sans-serif;">Who’s linking to you:</span><span style="font-family: Verdana, sans-serif;"> As the search
engine bots scan webpages for indexing, they also look for links from other
websites. The more </span><span style="font-family: Verdana, sans-serif;">inbound</span><span style="font-family: "Verdana","sans-serif";"> </span><span style="font-family: Verdana, sans-serif;">Links</span><span style="font-family: Verdana, sans-serif;"> a website has, the more influence or
authority it has. Essentially, every inbound link counts as a vote for that
website</span><span style="font-family: 'MS Gothic';">‟</span><span style="font-family: Verdana, sans-serif;">s content. </span><span style="font-family: "Verdana","sans-serif";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Verdana, sans-serif;">In</span><span style="font-family: Arial, sans-serif; font-size: 13pt;">bound link holds different weight. For instance, a link from a
highly authoritative website like The New York Times (nytimes.com) will give a</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;">website a bigger boost than a link from a small blog site. This
boost is sometimes referred to as </span><span style="font-family: 'Arial,Bold'; font-size: 13pt;">link
juice</span><span style="font-family: Arial, sans-serif; font-size: 13pt;">.</span><span style="font-family: "Verdana","sans-serif";"><o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Taking advantage of
social media sites like setting up a Facebook Business page and Twitter account
and populating them through posting of relevant and interesting content. The
more fans indicate the more influence you have and trust you have. Search engines uses this as factors in
ranking a website.<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">8.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">The use of tags of
the targeted keywords and photos with alt tags.<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">9.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Matching your
website URL to include keywords that you are targeting.<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">10.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Registering
your company to online directories relevant to your business.<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">11.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Projecting
your website as an authority (expert) in your field<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">12.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Trust,
Authority and Relevance of your website determines how the search engines will rank your website.<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;">13.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Constantly
updating and improving one’s website is required to increase or maintain one’s
page ranking.<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .25in;">
<br /></div>
<div class="MsoPlainText" style="margin-left: .25in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Google is always helpful and have provided
a guide to beginners on how to do search engine optimization. Here is the link
to the guide:<o:p></o:p></span></div>
<div class="MsoPlainText" style="margin-left: .5in;">
<a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/ms/webmasters/docs/search-engine-optimization-starter-guide.pdf">http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/ms//webmasters/docs/search-engine-optimization-starter-guide.pdf</a> </div>
<div class="MsoPlainText" style="margin-left: 0.5in; text-align: left;">
or read the concise version
here: <a href="http://www.searchenabler.com/blog/googles-guidelines-to-seo-concise-version/">http://www.searchenabler.com/blog/googles-guidelines-to-seo-concise-version/</a>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-85197383193210110632012-11-18T23:32:00.000-08:002012-11-18T23:32:33.126-08:00What is a SEO Consultant and What is his expertise. <div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<i>The advancement of the use of the
internet for business and the growing search for products and services on
computers and mobile devices have created the need of optimizing business websites to enable search
engines to find and rank them. More and
more S.E.O. consultants are much sort after for their expertise to undertake
the complex and time consuming tasks of improving the search engine rankings of
websites. Here is how you can identify an SEO consultant with the experience
and expertise.<o:p></o:p></i><br />
<i><br /></i>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgkmPhBSj2aYENACx_SIDcNVA2kLn0J0WRQ8HOkkMKdqVG4Ri3j8IX0CJujDTFbTeivL9JHnmcfuK6dIz01dhVfSyBSFSq0EFCA_Mrg1XopAeSjQPPxH5xv2nYlBkiID2lG-QiSCJEcRU/s1600/seo_consultant_specialist-500x260.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="SEO Consultant at Dovetanet.com" border="0" height="165" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgkmPhBSj2aYENACx_SIDcNVA2kLn0J0WRQ8HOkkMKdqVG4Ri3j8IX0CJujDTFbTeivL9JHnmcfuK6dIz01dhVfSyBSFSq0EFCA_Mrg1XopAeSjQPPxH5xv2nYlBkiID2lG-QiSCJEcRU/s320/seo_consultant_specialist-500x260.jpg" title="SEO Consultant services" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Get A SEO Consultant For Your Business.</td></tr>
</tbody></table>
<br />
Companies who plan to have websites or already have websites and want to get
better returns from their online investments, should get expertise from
a SEO consultant or a digital marketing agency to continually monitor and
fully optimize their websites that they currently have. Search engine
optimization is the key to marketing their sites on the Internet and
to get higher rankings in search engine results. So to stay competitive
webmasters, businesses and organizations will need the services of an expert
SEO consultant even if they are happy with current rankings. <br />
<br />
SEO Consultant Methodologies <br />
<br />
Content rich in the targetted keywords should be the focus if you
want to rank high in search engine results. A SEO consultant is sure to point
this fact out. New and existing websites will be revised by the SEO
consultant to optimize them with the relevant targetted keywords.
This exercise of revising the websites with the targetted keywords
especially in posting quality content will boost any ailing
website to generate the desired returns. But sometimes instead of trying
to revise an exisitng website, which is very time consuming, it would be better
to develope a brand new website with a matching domain with the targetted
keywords.<br />
One of the methods that a SEO consultant might employ to optimize web sites
is to tune in to what the other similar sites are using. Knowing what the other
websites are doing successfully can help eliminate the process of trial and
error. Using a tried and tested working method helps to minimize the work done
on thinking of ways to break into the industry. A SEO consultant
may recommend using what the competition is using but improving on it
thus avoiding the weaknesses of the websites of the
competition. Finding out what the keywords are at a high ranking web site will
help you determine which ones are working and which ones to place in your site.
This is not cheating but actually researching what works and what does not
thus avoiding mistakes on your own website. <br />
<br />
A SEO consultant will also make sure that your web designs is appealing to
both robots and human visitors. SEO consultant and web designers are important
resources in getting higher rankings from search engines and being remembered
by human visitors. The web design must be search engine friendly in such a way
that spiders will not have a hard time indexing or assessing it for better
classification. Therefore on site and off site optimization is usually
undertaken by the SEO consultant.<br />
The relevance of the site must be specific enough to warrant it being
classified under what it actually is. Web design strategy
implemented by an SEO consultant is important so that whatever information
or data used on the website should be relevant and accessible to search
engine crawlers. The consultant will help choose and
scale down the images and pictures used on the website and each
image will be embedded with alt tags for search engines to detect them. The
speed of how fast your website or webpages are loaded is important to avoid
visitors from skipping to other websites, therefore pictures and images
must be in the right format and size to avoid slowing down the loading
time. A professional SEO consultant will not use any forbidden techniques
like hidden tags or texts which search engines disapprove of.<br />
One of the crucial tasks a SEO consultant or agency will do for you is
to increase your link popularity also known as link building. This is the
toughest and most time consuming part as acquiring one way links is no easy
task. Today reciprocal link building has decreased in importance.<br />
<br />
Choosing An SEO Consultant<br />
<br />
When hiring an SEO consultant for search engine optimization, firstly it’s
important to meet the person you are hiring to gauge the intelligence and
experience because you will need someone who can understand your business and
capable to transfer your ideas onto the website you want for your business. Any
trained website designer can produce a website for you but to be able to
project your ideas as closely as possible requires someone perceptive to your
ideas. <br />
You could take a look at his website for testimonies and companies they have
serviced. You could check with these companies to ask their opinions and to
view the quality of the websites. Check
to see what page rank has the website of the consultant. You could also go to
ALEXA.COM to check the rankings of the website. Any international ranking
between 1,000,000 to 500,000 is quite decent bearing in mind the millions of
websites on the internet. Obviously if you are suspicious of the way the SEO
consultant does his business, go to another. The investment you will be putting
in the hands of an SEO consultant is quite large therefore you need to be
reassured and satisfied regarding the job he will be doing for you. <br />
Other things that might be considered when choosing an SEO expert for your
optimization needs are his maintenance program of the sites he will be
optimizing and the services that he will extend to you regarding web site
submission, data submission and content submission. Most SEO companies offer
submission services but others might charge additional for all the different
tools and methods they will do and use for your site. Your chosen SEO expert
must be aware of the most updated tools and methodologies available in the
Internet today but he should also have reasonable costs for these since the
search engine optimization industry is a competitive one. Since internet
technologies are foremost in U.S.A. you could check the rates of American SEO
companies and compare them with the local ones.<br />
<br />
You might try to do some of your optimization yourself if you want. Some of
the things that are usually done to a website are quite easy to manage and can
be done by a web savvy individual. The problem is some of the fields of search
engine optimization are difficult and you will need some expert in the field to
be able to do these and most services are bundled with each other so the
optimization that you might do will still be included in the charge of the SEO
consultant. You can imagine the amount of time required to perform
the various tasks of search engine optimization on a website and to generate
leads to a website therefore a business owner should focus on
getting business/ sales for his business and leave the work to an expert in
SEO. Consider it a long term investment to promote ones business instead
of incurring the higher expense in advertising through print or digital
media.<br />
<br />
</div>
Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com1tag:blogger.com,1999:blog-5952607665048537953.post-31760412978263880992012-11-17T21:10:00.001-08:002013-01-03T01:09:25.717-08:00Boost Your Mobile Marketing Knowledge With These Great Ideas<div dir="ltr" style="text-align: left;" trbidi="on">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWZBLyRDo3K9BRl-iGWMgf4ngYG2wp6p5TBgjL-LOhm-n8hVTcf7cpcgaIIB7mOfOxziCE-FY2FL2OuVkmF2xaFWF6K-k6aqsXtVZn_cxBdWAXLGmAR0nKJ9EaIMoTz5YO8bWwz0OFr1k/s1600/HRS_apps_vero.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Mobile apps " border="0" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWZBLyRDo3K9BRl-iGWMgf4ngYG2wp6p5TBgjL-LOhm-n8hVTcf7cpcgaIIB7mOfOxziCE-FY2FL2OuVkmF2xaFWF6K-k6aqsXtVZn_cxBdWAXLGmAR0nKJ9EaIMoTz5YO8bWwz0OFr1k/s320/HRS_apps_vero.jpg" title="Mobile Marketing application" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Make the change to Mobile Marketing</td></tr>
</tbody></table>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">The decision to use a mobile marketing campaign
can greatly benefit most businesses. Starting a mobile marketing campaign can
be quite difficult but is well worth the trouble. However, it is possible to
run a profitable mobile marketing campaign. The article below will discuss some
of the fine points of mobile marketing.<br />
<br />
For your mobile site, it's important to come up with ways to convey your
information in as few words as possible. Mobile device screens are small, so
droning on and on about a product just to get more keywords in is annoying to
readers. Content for your mobile marketing site has to be brief, simple, and
useful.<br />
<br />
Don't send random messages to your customers. It is important that you have
something topical and relevant to impart to your customers when you are taking
up their time. There have been mobile marketing campaigns that failed because
customers began getting random texts from a business. Customers like relevance,
not jokes or other nonsense.<br />
<br />
If there is a call to action in your mobile campaign, promote it to increase
the success rate. Utilize sites like Twitter and Facebook, as well as your own
store front to promote your mobile marketing plan. Exposure equals more sign
ups.<br />
<br />
A customer base typically remains the same unless market factors prompt a
change. However, this doesn't always apply to mobile customers. Many dynamics
outside the realm of your particular market can cause fluctuations in this
customer base. Changes in technology can have a dramatic effect on your
business, so stay up to date on all of the latest advances in technology.<br />
<br />
You can reward loyal customers and even chase new ones by delivering coupons
through Multimedia Messaging Services. You can include promo codes with the
coupons. Using special tracking codes, you can link these coupons to your
website. New customers can be attracted with coupons, but you can
simultaneously reward loyal patrons with the same method.<br />
<br />
If you want to see your profits skyrocket, mobile marketing can be one of the
easiest ways to achieve this. More and more people get a smartphone every day
and are doing more on those phones. Both are great options to market your
business. You must be willing to present your products and services to
customers in their preferred environment.<br />
<br />
Send offers once a week or less often. Marketing data shows that the optimal
offer frequency is between once a week and 2-3 times per month. Your customer
should think he will miss out if he doesn't act now. If you've trained them to
expect a lot of offers in a short time, they probably won't take immediate
action.<br />
<br />
Make sure the mobile marketing campaign can work on many different phones and
operating systems. You have to think of many different mobile devices when
making a mobile campaign. You will need to make your mobile campaign compatible
for all mobile devices.<br />
<br />
Send out quizzes and trivia to customers who have signed up for it emails, and
keep them mobile friendly. Many people will answer a quiz question that is sent
to their phone. This quiz program can be used to collect feedback about your
goods, while also entertaining your customers.<br />
<br />
The future of mobile marketing is amazingly bright. Demand for mobile gadgets
is not slowing. </span></div>
Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-2227141685588581492012-09-22T10:23:00.002-07:002013-01-03T01:10:17.283-08:00Mobile Marketing, Is It Right For Your Business?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE02mxr1dA5s0v8ecBPxyQzE0KzdxQtqd-4Aa02mKP_0rGpeMrzOX3MIBsU5WGTUlviDTm1G5RsTcGtC00OLFordy74PGXf6Yyq-bA5EdCCTR2W-vY5FUM9AjXA8noXkXKUe3zretUFMc/s1600/mobile.4089620183_8a03c9b2c4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE02mxr1dA5s0v8ecBPxyQzE0KzdxQtqd-4Aa02mKP_0rGpeMrzOX3MIBsU5WGTUlviDTm1G5RsTcGtC00OLFordy74PGXf6Yyq-bA5EdCCTR2W-vY5FUM9AjXA8noXkXKUe3zretUFMc/s320/mobile.4089620183_8a03c9b2c4.jpg" width="320" /></a></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Today, with the
growing sales of mobile devices all over the world, with practically 70% of the
world’s population using either a smartphone or an iPad, and if you are not
using mobile marketing in your business you are losing out on potential
sales. But having stated that, mobile
marketing isn't necessary for every business. For example, if you're in the
water pipes wholesale business, or, if you operate a production plant for solar
cells, you probably don't need a mobile marketing campaign. (In "mobile
marketing" I mean the use of mobile ads, mobile search, mobile apps,
mobile websites, mobile catalogs or SMS to connect with customers.)</span><o:p></o:p></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">But a lot of other
businesses are still trying to figure out if they should jump on board.</span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">The problem is, there's no simple way to
figure out if mobile is right for your business. In other words, currently there's
no formula that you can use to see if you should take the time and trouble to
dive into mobile.</span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 9pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span> <o:p></o:p></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt; text-align: left;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Recently, I came
across a handy scorecard from : <a href="http://www.60secondmarketer.com/" target="_blank">www.60seconmarketer.com</a></span><a href="http://www.60secondmarketer.com/" target="_blank"> </a></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="background-color: white; color: #666666; font-family: Arial, sans-serif; font-size: 13.5pt;">to help you figure out if mobile is right for your
business. The scorecard won't provide a full-proof answer for you, but it
will give you a directional sense of whether mobile is right for you. </span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<o:p></o:p></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Just answer the
questions below and keep track of your score.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Here goes:</span><span style="font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Customer
Demographics:</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">The
median age of my customer is under 45 years old (</span><o:p></o:p></li>
</ol>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Yes, +10 points. No, -5 points.)</span><o:p></o:p></div>
<ol start="2" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Business
Category:</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">My
company has multiple bricks-and-mortar locations </span><o:p></o:p></li>
</ol>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">(Yes, +5 points. No, +0 points.)</span><o:p></o:p></div>
<ol start="3" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Business
Category:</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">My
company sells only B2C </span><o:p></o:p></li>
</ol>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">(Yes, +5 points. No, +0 points.) </span><o:p></o:p></div>
<ol start="4" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Marketing
Dependency:</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">My
company spends more than 5% of revenues on marketing and advertising </span><o:p></o:p></li>
</ol>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">(Yes, +10 points. No, +0 points.)</span><o:p></o:p></div>
<ol start="5" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Customer
Demographics:</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">My
typical customer lives in a city with a population of more than 200,000
people </span><o:p></o:p></li>
</ol>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">(Yes, +10 points. No, +0 points.)</span><o:p></o:p></div>
<ol start="6" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Company Revenue:</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">My company generates more than $10
million in revenues per year </span><o:p></o:p></li>
</ol>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">(Yes, +5 points. No, -5 points.) </span><o:p></o:p></div>
<ol start="7" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Industry
Competition:</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Generally
speaking, my industry is very competitive and I'm always trying to find
ways to differentiate my brand (Yes, +10 points. No, +0 points.)</span><o:p></o:p></li>
</ol>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">If you scored between <b>35 and 55</b>, you should </span><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-style: italic; mso-fareast-font-family: "Times New Roman";">definitely</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">begin investing in a mobile media marketing
program. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">(This apply to businesses that cater directly to consumers and
always looking for new customers, e.g. restaurants, fashion houses, florists, real
estate, electrician, plumber, accountants, clinics, etc.)<o:p></o:p></span></i></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">If you scored between <b>15 and 35</b>, you should </span><b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-style: italic; mso-fareast-font-family: "Times New Roman";">probably</span></b><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">begin investing in a mobile media marketing
program. </span><span style="font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">And if you scored
below a <b>15</b>, you're</span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> <b>off
the hook</b> </span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">-- no need to invest
in mobile media right now. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">But if you are using
blogger or wordpress to create your website, they have an automated feature
that makes your website mobile<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">friendly. If you
already have your website running just login your website url in your smart
phone or ipads and check it out. Should
your wordpress website does not work then install a plug-in called wptouch,
this will do the job.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">For more information
on mobile marketing kindly contact us and our contact details are on our
website. http://dovetanet.com</span></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-15851752753514322482012-08-22T01:24:00.000-07:002013-01-03T01:10:54.848-08:00Benefiting From an SEO Company<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoPlainText">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDnlYOznV7O0KQSWFXc2Z47Z9xRMpGWDy5BOtd_5p0gUAvAB1GQqPWjYPXl4djv9kgsh6V6F9skijVUSFD3vhzQuPkQZvygh0V8Ggad6og5XNS8CW85SqqEOJJn0pWiNaryNYsAnS2y7Y/s1600/SEO.9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDnlYOznV7O0KQSWFXc2Z47Z9xRMpGWDy5BOtd_5p0gUAvAB1GQqPWjYPXl4djv9kgsh6V6F9skijVUSFD3vhzQuPkQZvygh0V8Ggad6og5XNS8CW85SqqEOJJn0pWiNaryNYsAnS2y7Y/s320/SEO.9.jpg" width="320" /></a></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
If you are a business person aiming to expand your
business, then there are ways to do it effectively. You need to understand
however that when you expand your business, it also means increasing your
target audiences. Of course, when you increase your target audience, you also
get the chance to increase your company profit. There are multiple marketing
ways that can help reach a lot of audiences that you can use. Televisions and
radios have long been regarded as two of the most effective marketing media around
because of their ability to reach audiences from faraway places. The only
drawback however, is that these media cost a lot of money and is hard to
sustain. Another sensible way that you can do if you want to expand your
business is to bring it online. The internet has been a source of information
for many people and has also opened a lot of opportunities to businessmen.
Utilising this newfound media can bring a lot of advantages to a company aiming
to expand. If you are new to this, then you need to study and make sure you're
well equipped with the right knowledge before you take on this method. Online
competition between business people is very aggressive which is why if you want
to fight in equal terms with them then certain measures must be employed. One
of the most prevalent techniques that you can use to provide your campaign the
edge that it needs when it comes to online marketing is the SEO or commonly
known as the search engine optimisation. Read on and learn how your company can
benefit from an SEO company.</div>
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<br /></div>
<div class="MsoPlainText">
SEO or the search engine optimisation is used commonly to
generate traffic and raise the rankings of a website. You need to understand
however that this type of procedure won't gain results in just one night. Don't
expect this campaign to have positive results right away since it doesn't work
like that. It will take at least one week before you see your website rise in
rankings. This strategy is considered by many as an organic way of optimising a
website because of its ability to provide long term effects unlike any other
methods. What will ranking high mean to your company? Basically, if you have a
high ranking website, then there's a big chance that visitors will see your
website right away.</div>
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<div class="MsoPlainText">
More visitors mean more chances of gaining clients and
more clients means more profits. Pull this strategy off and you will see
considerable results. Find the best SEO for your benefit. They offer many
packages from basic to premium. If you are expanding your business then putting
it online is the best way to do so.</div>
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<br /></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
----------------------------------------------------</div>
<div class="MsoPlainText">
The author writes for <a href="http://webertek.co.uk/seo/seo-services-tactics-revealed/">http://webertek.co.uk/seo/seo-services-tactics-revealed/</a>
which provides information regarding SEO company in Surrey.</div>
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<br /></div>
<div class="MsoPlainText">
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<div class="MsoPlainText">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com1tag:blogger.com,1999:blog-5952607665048537953.post-9348610073397022742012-04-02T01:22:00.002-07:002012-04-02T01:22:44.461-07:00Marketer's Guide To Facebook Timeline - Tips For Brands.<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_np-MmbQx58ELhTaTJS_XAOQagj7dIPih4f2Fe6UaIehrvvKAqiIii9XE-D0p-BMOv0Pa2I-9SYAMaNE-2WmNDQSuktDIIuBd9iJMvTQcaM0yKMwo7cNQLGWMFi1YoeQoRMou2qDl_xQ/s1600/facebook-timeline-600.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_np-MmbQx58ELhTaTJS_XAOQagj7dIPih4f2Fe6UaIehrvvKAqiIii9XE-D0p-BMOv0Pa2I-9SYAMaNE-2WmNDQSuktDIIuBd9iJMvTQcaM0yKMwo7cNQLGWMFi1YoeQoRMou2qDl_xQ/s320/facebook-timeline-600.jpg" width="320" /></a></div>
One of the important aspects of marketing is branding and visuals are necessary in enhancing this vital key in marketing. Thanks to today's increasing preference for visuals, Facebook's timely change to Timeline is a boon to the marketing and advertising industry. Being a member and user of SLIDESHARE, I came across this very interesting and useful guide in using Facebook's Timeline presented by <b style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;">Jack Morton Worldwide</b><span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"> a global </span>experiential marketing<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"> agency within the </span>Interpublic Group of Companies<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;">. T</span><span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;">he company’s capabilities include strategy and planning, creative and design, production, fabrication and measurement.</span><span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"> Recent clients include </span>IBM<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;">, </span>GM<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;">, Subway Restaurants and </span>HP<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;">. </span><br />
<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"><br /></span><br />
<div style="text-align: -webkit-auto;">
<span style="font-family: sans-serif; font-size: x-small;"><span style="line-height: 19px;">Whether you are in the marketing or advertising business or not I hope you will enjoy these slides as much as I did. Great content.</span></span></div>
<div id="__ss_11812395" style="width: 425px;">
<strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/jackmortonWW/marketers-guide-to-facebook-timeline-tips-for-brands-and-marketers-for-the-2012-changes-to-pages-11812395" target="_blank" title="Marketer's Guide To Facebook Timeline: Tips for Brands and Marketers For The 2012 Changes To Pages">Marketer's Guide To Facebook Timeline: Tips for Brands and Marketers For The 2012 Changes To Pages</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/11812395" width="425"></iframe> <br />
<div style="padding: 5px 0 12px;">
View more presentations from <a href="http://www.slideshare.net/jackmortonWW" target="_blank">Jack</a> </div>
</div>
</div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-21186041137737261412012-03-10T00:31:00.000-08:002012-03-10T00:31:33.972-08:00The 10 Best Social Media Sites and How to Use them.<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4LVRb2uTQ8twsyS1RPvn_QNX8AwQ84RvlXSYdYjSrr2Bu0TvV1WNVVkmEY3MAPAYCQKW6bLaWXGBwMvrVcxWUnCuGjxtb5fHyZqYkVm2cBu8cjVEjv6bBOazXMo7lPYo2I7HrhSI-j5I/s1600/TenSM.2012-03-10_1631.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4LVRb2uTQ8twsyS1RPvn_QNX8AwQ84RvlXSYdYjSrr2Bu0TvV1WNVVkmEY3MAPAYCQKW6bLaWXGBwMvrVcxWUnCuGjxtb5fHyZqYkVm2cBu8cjVEjv6bBOazXMo7lPYo2I7HrhSI-j5I/s320/TenSM.2012-03-10_1631.JPG" width="301" /></a></div><div style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 11.0pt;"><br />
</span></div><div style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 11.0pt;">The majority of people surfing the net know that social media sites are very popular and are increasingly more important for businesses. We are familiar with Facebook, Twitter, Google+ and so on but do you know which are the most popular 10? The following article shows you which are the ten and why. Most importantly if you have a website, these social media sites are good sources for linking to your website and increasing search engine optimization which in turn will get you page one ranking faster.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in;"><br />
</div><div style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 11.0pt;"><b>The 10 Best Social Media Sites and How to Use them</b></span><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;">. By<span class="apple-converted-space"> </span></span><span style="text-align: -webkit-auto;"><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">Terri Seymour</span></span></span><o:p></o:p></div><div style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in;"><br />
</div><div style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;">There is no doubt that social media marketing has taken the lead in online marketing strategies. Social media sites have exploded and continue to grow in number and popularity. If you own an online business, it can be very difficult to know where to begin in this extensive marketing arena.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;">There are dozens and dozens of social sites and more popping up all the time. I have compiled a list of the ten best social sites with which to get you started. I have chosen these sites by my own professional opinion and by actual popularity.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://www.facebook.com/"><strong><span style="color: #005099; text-decoration: none;">1. Facebook</span></strong></a><span class="apple-converted-space"> </span>– Facebook has an estimated 850 million users! This is the most popular social site and my favorite as well. Facebook is very versatile in what you can do with your page. Be sure to open a business account and also read the rules for businesses. Fill out your profile completely. Add images and videos to your page to make it more interesting and interactive. Visit your page every day and post helpful information, links and resources. Answer all comments promptly.<o:p></o:p></span><span id="more-13671"></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://www.twitter.com/"><strong><span style="color: #005099; text-decoration: none;">2. Twitter</span></strong></a><span class="apple-converted-space"> </span>– Twitter has 200 million estimated active users. I like Twitter because it is quick, easy and effective for marketing your business. You simply add tidbits of information, new product info, sales and/or specials, links, motivational quotes, etc. and tweet! Keep your tweets professional and beneficial to your followers. Don’t tweet things like what you’re having for dinner or what movie you just watched. Get involved with other tweeters and participate!<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://www.linkedin.com/"><strong><span style="color: #005099; text-decoration: none;">3. LinkedIn</span></strong></a><span class="apple-converted-space"> </span>– LinkedIn now has over 150 million estimated users. The thing I like about LinkedIn is how you can participate in groups that interest you or will benefit your business. Join groups and be sure to participate in the discussions by offering real and helpful information and advice. Follow their guidelines on how to completely and effectively fill out your profile.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="https://plus.google.com/"><strong><span style="color: #005099; text-decoration: none;">4. Google+</span></strong></a><span class="apple-converted-space"> </span>– Google+ is one of the newer social sites, but it already has an estimated 65 million users! I must admit, I have not done much with Google+ as of yet, but I do like the format and versatility of the site. Be sure to add the +1 Google feature to your website so people can click it to show they like your site. This will help you in the ratings. Again, be sure to complete your profile and spend time daily or at least weekly on your Google+ page.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://pinterest.com/"><strong><span style="color: #005099; text-decoration: none;">5. Pinterest</span></strong></a><span class="apple-converted-space"> </span>– With over 10 million active users, Pinterest is growing in popularity very quickly. Pinterest has come up with something a little different. You are given a pinboard to add visual items such as photos, graphs, videos, etc. Pinning helpful visual information is a great way to attract people to your pinboard. You can add comments as well. People respond more to visual items than just words so get over to Pinterest and start pinning!<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://www.ecademy.com/"><strong><span style="color: #005099; text-decoration: none;">6. Ecademy</span></strong></a><span class="apple-converted-space"> </span>– Ecademy has over 17 million users. Ecademy is a membership site for business owners to connect, help and grow with one another. There are paid and free memberships. Take the time to build relationships with other business owners. You can start your own clubs, write blog posts, and participate in discussions. This site is more involved than some social sites and will take more time to learn to use effectively.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://www.youtube.com/"><strong><span style="color: #005099; text-decoration: none;">7. YouTube</span></strong></a><span class="apple-converted-space"> </span>– YouTube has an estimated 300 million users. YouTube is a video sharing site. Making an effective marketing video to share on YouTube can have a dramatic effect on your site traffic. Show your expertise with instructional and informational videos. You can also present slide shows to market your products and/or services. Set up an account and start uploading those business growing videos.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://www.stumbleupon.com/"><strong><span style="color: #005099; text-decoration: none;">8. StumbleUpon</span></strong></a><span class="apple-converted-space"> </span>– Despite a “stumble” in growth, StumbleUpon is now growing in popularity and has an estimated 20 million users. StumbleUpon is a social site that allows the users to share interesting and helpful websites. You will need to be an active user to reap the benefits from this site.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"><a href="http://www.ryze.com/"><strong><span style="color: #005099; text-decoration: none;">9. Ryze</span></strong></a><span class="apple-converted-space"> </span>– With less than a million members, Ryze is not the most popular of the social networking sites but it can be effective. Ryze is similar to LinkedIn in that it is a place for professionals to grow, connect and help one another succeed. Join networks that target your business and network with other business owners.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><strong><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;">10. Blogs</span></strong><span class="apple-converted-space"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;"> </span></span><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;">– Blogs are very popular social sites and there are lots of them. Search for blogs that target your niche and become active with guest posts, comments, etc. Participating on blogs can help you make connections and get traffic you might not have gotten. Also, if you do not have your own blog yet, be sure to get started. I would recommend WordPress, but there are other blog services available.<o:p></o:p></span></div><div style="line-height: 13.5pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: -webkit-auto;"><span style="color: #232525; font-family: "Arial","sans-serif"; font-size: 9.0pt;">If you are a business owner, you really cannot avoid social media in this marketing age. So rather than ignore it, you need to study it, learn it and participate in it. Once you do, you will find it to be a very enjoyable and beneficial experience!<o:p></o:p></span></div></div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com7tag:blogger.com,1999:blog-5952607665048537953.post-33330636300044086462012-02-22T09:25:00.001-08:002012-03-21T11:30:29.145-07:00Why Business Owners Should Create A Page In Facebook To Market Their Business<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" dir="rtl" style="clear: both; text-align: center;"></div><div class="MsoPlainText"><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/nqz1c9jGxJg?feature=player_embedded' frameborder='0'></iframe></div><span style="font-family: Georgia, 'Times New Roman', serif; font-size: 11pt;">If you own a local offline business or an online business here are the reasons why you should set-up a business fan Page in Facebook through which you can market and showcase your products and services.</span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">Access Your Niche Market<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">Once you create a Page in Facebook, your business will be exposed to the huge active membership which log in each day. The latest statistics showed that there are more than eight hundred million active users on Facebook, many of whom spend more time on this site than any other social networks.<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">The number of active users of this site is continually growing and several reports show that the age group from twenty five to sixty five year olds is the fastest growing group. This age group represents people who have more funds to spend on your products and services and so should contain your niche market that you are targeting. In short Facebook is where your potential target market is congregating in large numbers.<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">Business Side of Facebook<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">Facebook Fan Pages are the business side of Facebook. Again, if you study the research that has been done on this site you will see that the number of top brands and public figures who use these pages to promote themselves continue to grow. It’s always growing.<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">There are many features contained within Facebook Fan Pages that you as a business owner can use to monetize your Page. One of these is the ability to customize tabs that showcase what your business is offering. When a new visitor, who is not a fan, first arrives at your page they will land on one of these custom tabs. The message on the tab then invites them to take some action. This might be something like asking them to "like" the page or enter their details on an email opt in box to receive a free report or download a discount coupon which can be redeemed in store. As you can see the custom tabs enable you as the business owner to get more visitors interacting with your page and so, in this way, you can get more customers walking into your local business. <o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">The custom tabs can also be used as mini websites where you can upload videos and photos to showcase your business' products. You can even create a custom tab that will enable you to make sales straight from your Facebook Fan Page.<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">Facebook Fan Pages have a photostream thumbnail section where you can upload five images These images allow you to monetize again by adding images of your products with a description of what you want visitors to do. You might, for example, as them to click a link to access a product or sales page.<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-family: Georgia, 'Times New Roman', serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-size: 11pt;">When a user clicks “like” that action is broadcasted to that user’s friends. A page is still benefitting from Facebook’s inherently viral platform (it’s like spreading by word of mouth but faster) and that user’s social graph (activity graph that can be seen if you click on the tab for INSIGHTS).</span><span style="font-size: 11pt;"><o:p></o:p></span></span></div><div class="MsoPlainText"><span style="font-family: Georgia, 'Times New Roman', serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-size: 11pt;">Having a large number of “likes” on a page is still useful, even if not all of the fans see the wall posts from that page in their personal Top News. Social proof and the bandwagon effect is still used to the Page’s advantage (I may not see the<span class="apple-converted-space"> </span></span><em>Wall Street Journal’s</em><span class="apple-converted-space"> posts anymore, but when a friend of mine visits their website and sees the Like Box, my picture will be there showing my endorsement of the</span><em>Wall Steet Journal</em><span class="apple-converted-space"> and indirectly affecting my friends’ decision-making process in evaluating the page and consuming content. Even if someone who didn’t have any friends connected to the Wall Street Journal, that person would see thousands of people endorsing the brand through the total number of Page likes).</span><span style="font-size: 11pt;"><o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-family: Georgia, 'Times New Roman', serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-size: 11pt;">Besides building a fan community around your brand, it helps send traffic to your website, captures information in forms (users don’t actually have to be connected to you for this), and improves SEO (and what will be more increasingly important: Facebook Search Optimization).</span><o:p></o:p></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-family: Georgia, 'Times New Roman', serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-size: 11pt;">A company can also benefit from having a Facebook page as an easier and more manageable way than even a blog to publish fresh content on a regular basis. This content can be featured on the company’s website through the Like Box so the Facebook page still serves an important way to distribute fresh content.</span><o:p></o:p></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">Another benefit of a Page is that you can have unlimited fans, where as a personal profile only allows a maximum of five thousand friends. <o:p></o:p></span></span></div><div class="MsoPlainText"><br />
</div><div class="MsoPlainText"><span style="font-size: 11pt;"><span style="font-family: Georgia, 'Times New Roman', serif;">So, as you can see, Facebook Fan Pages offer so many features which business owners can use to market their business right from inside this social networking site where the potential prospects of your target market are gathering.<o:p></o:p></span></span></div><div class="MsoPlainText"><br />
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</div><div class="MsoPlainText"><span style="font-family: Tahoma, sans-serif; font-size: 11pt;">----------------------------------------------------<o:p></o:p></span></div><div class="MsoPlainText">Author: Moira Wight</div><div class="MsoPlainText">Category: Internet Marketing/Online Business</div><div class="MsoPlainText">EasyPublish: </div><div class="MsoPlainText"><a href="http://articles.submityourarticle.com/easypublish.php?art_id=247840">http://articles.submityourarticle.com/easypublish.php?art_id=247840</a></div><div class="MsoNormal"><br />
</div></div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-62002296186343554922012-02-21T08:49:00.001-08:002013-01-03T01:11:46.043-08:00Why Is Content Strategy Important?<div dir="ltr" style="text-align: left;" trbidi="on">
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Content strategy has assumed greater importance in the last few years and is promoted by any online marketing firm as a way of maximising website content. It controls the way content is produced, organised and presented on a website to its full potential in order to engage with potential customers. </div>
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If your content fails to attract potential customers to your website then you need a strategy. </div>
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Controlling the content </div>
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For many people the word 'content' conjures up a series of text but that is just one element of an ever growing monster which threatens to overwhelm some businesses. </div>
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Content refers to the 'stuff' on a website and includes images, videos, sounds and animations as well as text. And then there are blogs, forums, wikis and other social networking tools to take into account. </div>
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This is where a strategy is needed. You already have a website strategy and a marketing strategy so why not include a content strategy as well. Integrate all of these into an individual internet marketing strategy with clear aims and objectives. </div>
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And make sure these are achievable and measurable. </div>
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Why do you need a strategy? </div>
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A visitor to a website has higher expectations than before in regard to the content on that site. They arrive at a website with prior knowledge of what is likely to be on the site and are disappointed if the site does not live up to their expectations. </div>
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They expect text, images, videos, blogs and podcasts to be in certain places and to reflect the website owner's brand identity and ethos. It also needs to be 'search engine friendly', usable and conform to W3C and WAI guidelines. </div>
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Basically, your strategy must ensure that your website meets the goals of the business and your customers. Your aim is to attract new customers whilst retaining the trust and loyalty of your existing customers. </div>
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Example of a good content strategy</div>
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A good content strategy needs to have the following: </div>
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&bull; Consistent look and feel</div>
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&bull; Tone of voice which is consistent with brand values &bull; Up to date, relevant content, e.g. text &bull; Competitor analysis &bull; Identifying target audience/s &bull; Optimised for the search engines &bull; Use an analytics tool, e.g. Google Analytics to monitor and measure results. </div>
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&bull; Videos &bull; Social media, e.g. Twitter, LinkedIn, Facebook </div>
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The content exists to fulfil customer needs. It is about identifying and understanding your customers before giving them what they want. Aim to be efficient and at the forefront of any technological advances but don't sacrifice professionalism for innovation. </div>
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Remember: your business exists for its customers which is the driving force behind any content strategy. Your goal is to provide your customers with what they need and at a competitive price.</div>
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Remember: your business exists for its customers which is the driving force behind any content strategy. Your goal is to provide your customers with what they need and at a competitive price.</div>
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<span style="font-size: x-small;">Author: Roddy Smith</span></div>
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<span style="font-size: x-small;">Adaptive Consultancy is a London-based digital agency company specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on digital marketing agency London visit <a href="http://www.adaptiveconsultancy.com/%C2%A0" target="_blank">http://www.adaptiveconsultancy.com/ </a></span></div>
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Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-58813900817627162642012-01-03T03:35:00.000-08:002012-02-07T00:54:12.584-08:00How Google Killed the Longtail Keywords in Searches.<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><br />
<h2 style="background-color: white; color: #222222; line-height: 23px; margin-bottom: 14px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: rgb(242, 243, 244) -1px 1px 0px;"><span style="font-weight: normal;"><span style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">This is a look at how content with long tail keywords have lost their edge in Google searches. </span></span><span style="color: #333331; font-family: Georgia, 'Times New Roman', serif; font-size: small; font-weight: normal; line-height: 22px;">Over the years Google has moved to consolidate search volume against fewer keywords (which are easier to match ads against) and they have inserted their own vertical listings in their search results. The result is that the long tail has become far less profitable for many publishers.</span></h2><div><h2 style="background-color: white; color: #222222; line-height: 23px; margin-bottom: 14px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: rgb(242, 243, 244) -1px 1px 0px;"><span style="font-weight: normal;"><span style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">To explain this below is an illustration showing the various ways the long tail keywords are losing their advantage. (Illustration, compliments from SEOBOOK.COM)</span></span></h2></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm1FjuMySmfIXYAaQS-Rvuqrff7wm7o8_GgDPHk1WKyR-NEjt8eL4m5dKX-o-yFdJX6japa0EBX8yoTHdTsc_VU95pufpiovKRkB-htmRr3mkZGm7LmYLib8e_MAo2_yz9qRymyWOPaLs/s1600/google-longtail-infographic.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm1FjuMySmfIXYAaQS-Rvuqrff7wm7o8_GgDPHk1WKyR-NEjt8eL4m5dKX-o-yFdJX6japa0EBX8yoTHdTsc_VU95pufpiovKRkB-htmRr3mkZGm7LmYLib8e_MAo2_yz9qRymyWOPaLs/s1600/google-longtail-infographic.JPG" /></a></div><span style="font-family: Georgia, 'Times New Roman', serif;"><br />
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</span></span></div><div><a href="http://www.seobook.com/learn-seo/infographics/">Infographic</a> by <a href="http://www.seobook.com/">SEO Book</a></div></div><br />
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</div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com1tag:blogger.com,1999:blog-5952607665048537953.post-84432753799232092032011-12-14T05:31:00.001-08:002012-03-21T11:31:36.156-07:00Why Facebook Is Now So Important For Your SEO Strategy.<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="separator" style="clear: both; text-align: center;"></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/nqz1c9jGxJg?feature=player_embedded' frameborder='0'></iframe></div><span style="background-color: white; color: #444444; font-family: Tahoma, sans-serif; font-size: 11pt; line-height: 16.5pt;">According to two articles I read from two blogs :Quickregister.net Marketing blog and iMedia Connection, ( the links to the respective articles right below), </span><span class="apple-style-span" style="background-color: white; line-height: 16.5pt;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-family: Tahoma, sans-serif; font-size: 11pt;">about a year ago Google and Bing announced that they</span></span><span class="apple-converted-space" style="background-color: white; line-height: 16.5pt;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-family: Tahoma, sans-serif; font-size: 11pt;"> were factoring </span></span><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-family: Tahoma, sans-serif; font-size: 11pt; line-height: 16.5pt;">social signals from social media sites into their organic search algorithms<span class="apple-style-span"><span style="color: #333333;">, thus making social media more important for SEO.</span></span></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-family: Tahoma, sans-serif; font-size: 11pt;">This means that with the recent Google algorithm updates which included Google Caffeine v2 they are crawling and indexing relevant and quality material from all the social media sites. The algorithm changes are all about the search engines, especially Google, focusing on quality and relevance.<o:p></o:p></span></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><br />
</div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-family: Tahoma, sans-serif; font-size: 11pt;">Now you can count on your social media activity in affecting rankings of websites and blogs.<o:p></o:p></span></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-family: Tahoma, sans-serif; font-size: 11pt;">Yeah! For those who spend gazillion hours on Facebook and Twitter will possibly stand to rank better for their sites (of course relevance and quality matters) and for those who don’t they better jump on the wagon pronto. Facebook is on top of the list of social media sites that is being targeted. If you haven’t a Facebook account get one today.<o:p></o:p></span></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><br />
</div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-family: Tahoma, sans-serif; font-size: 11pt;">B</span></span><span style="color: #444444; font-family: Tahoma, sans-serif; font-size: 11pt;">y creating a business <a href="http://www.youtube.com/watch?v=nqz1c9jGxJg">fan page</a> and even a listing, people can find you without you having to pay a dime (for ads) wouldn’t you do it?<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Tahoma, sans-serif; font-size: 11pt;">What’s more, Facebook “LIKES” are fast becoming effective backlinks and that’s essential for rankings as those in the know, know it. This doesn’t mean posting articles and videos are dead, no far from it. It’s a plus. So posting some relevant (quality) content on Facebook in relevant category groups will get you tons of readers to your site; which will bring potentially some unique visitors and even possibly the ROI you wanted.<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><br />
</div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">Better get cracking on your business <a href="http://www.youtube.com/watch?v=nqz1c9jGxJg">fan page</a> if you haven’t got one yet and make sure you get some expert help to get it done for you, with quality and value content especially offering something unique to your business and of value to your prospects. Something catchy, entertaining, even current news or events, anything interesting related to your business.<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">Once you have set it all up, then start populating your <a href="http://www.youtube.com/watch?v=nqz1c9jGxJg">fan page</a>, meaning to get people of common interest to like your page. Start with all your contacts on your regular client list and personal friends, then regularly add about 10 people daily.<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">When the fan following is starting to build up, put up some posts, which include the keywords you are targeting for, that links to your website and encourage your members to “LIKE” them. Often add calls to action in your posts. Google will then index these links which will eventually boost your company ranking in searches.<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">Based on the current algorithms, for your SEO strategies, it’s better now to focus on social media especially Facebook rather than continuing on article sites which may have their credibility in page ranking reduced based on the recent algorithm updates.<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><br />
</div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">Additional reasons why it’s important to have a <a href="http://www.youtube.com/watch?v=nqz1c9jGxJg">Facebook fan page</a> :<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">there are approximately 800 million users and a big percentage could be your customers;<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">more people on Facebook are making searches on the Facebook search box;<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">SEO now include web presence and Facebook presence will help you achieve it;<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">the “LIKE” button is your new back link and the “liker” is your new lead;<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">Facebook is easily accessible on mobile devices especially with the increasing use of them;<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><br />
</div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;">Implementing SEO strategies and managing social media accounts is full time work and not to just set-up and put aside. These have to be maintained regularly if not daily and a full time manager or marketing agency will be required. If a business seriously want to rank on the top of searches it needs to invest in long term campaigns. The great advantage is that what is uploaded on the web remains there unless someone brings it down, unlike print ads or publications which go to waste sooner and straining a company’s budget.<o:p></o:p></span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;"><span style="color: #444444; font-family: Arial, sans-serif; font-size: 10.5pt;"><o:p> </o:p></span><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif; font-size: 14px;"> </span></div><div class="MsoNormal" style="background: white;"><a href="http://www.quickregister.net/wordpress/2011/12/11/is-a-like-as-valuable-as-a-link-why-facebook-is-now-so-important-for-your-seo-strategy/">http://www.quickregister.net/wordpress/2011/12/11/is-a-like-as-valuable-as-a-link-why-facebook-is-now-so-important-for-your-seo-strategy/</a></div><div class="MsoNormal" style="background: white;"><br />
</div><div class="MsoNormal" style="background: white;"><a href="http://blogs.imediaconnection.com/blog/2011/12/05/why-facebook-should-be-part-of-your-seo-strategy/##">http://blogs.imediaconnection.com/blog/2011/12/05/why-facebook-should-be-part-of-your-seo-strategy/##</a></div></div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com2tag:blogger.com,1999:blog-5952607665048537953.post-71248104634059902532011-12-13T11:01:00.000-08:002011-12-13T11:01:21.954-08:00Have a Great Website, Now What?<div dir="ltr" style="text-align: left;" trbidi="on"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiohwN_NjQRsy0iDztncpcyxy6uHbiUEAKY5U3CaMgjjxFp6W6HvKegJkXSiiPoEtGpM_iNG0CH09tICPZN4OouI6H-uSKiu-OEw7BIt-1LAgTBIf179qzhyIETsWxXvf3BTcAqFgUS2II/s1600/improve_website_seo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiohwN_NjQRsy0iDztncpcyxy6uHbiUEAKY5U3CaMgjjxFp6W6HvKegJkXSiiPoEtGpM_iNG0CH09tICPZN4OouI6H-uSKiu-OEw7BIt-1LAgTBIf179qzhyIETsWxXvf3BTcAqFgUS2II/s320/improve_website_seo.jpg" width="320" /></a></div><br />
If you are in online business and have just set-up your website, getting traffic will be your next big objective and having a wide presence of the internet should be done. The contents of your website plays an important factor in getting traffic and applying search engine optimization techniques will help you establish a good web image so that your website will be seen prominently.<br />
There are usually two kinds of traffic. One of the normal traffic which is not of high quality and the other one is the quality traffic which is also known as targeted web traffic.<br />
There are certain techniques with the help of which you can increase the targeted traffic to your website. When you build your website you need to keep certain things in your mind. First of all you need to create your content, then you need to keep updating the site and with the help of these things you will attract traffic. It is very important for you to make sure that you generate quality web traffic. In the beginning you might find that you have done a lot of hard work but with minimum results. Search Engine Positioning is the aim. These days, Search Engine Ranking is not as important as keyword positioning in your content.<br />
At this point of time you might feel a bit low but you need to remember that it is important to keep up with the hard work. One of the popular ways to bring targeted web traffic is by using proper SEO - Search Engine Optimisation. You must work hard to make your website more search engine friendly.<br />
A lot of people overlook the importance of Local Search Engine Marketing and natural Search Engine Optimization which are provided by a <a _mce_href="http://www.dovetanet.com" href="http://www.dovetanet.com/" target="_blank">SEO internet marketing company</a>. You must choose your keywords very carefully. The keyword must be related to your niche. Google's keyword tool is one of the best softwares for keyword research. All you need is a gmail account and sign up for an adwords account. This will enable you to see all the important information that is churned out by the software. Always choose keywords that have low to medium competition and more than 5000 local montly searches.<br />
However, ranking your website high in the search engines for any competitive keywords would be challenging without an effective website advertising campaign that is conducted on an ongoing basis. Therefore, an easier option would be to rank for local search terms that are specific to your business' category as well as location. As an example, if you are a wedding photographer in New York, you might want to target local search terms such as "new york wedding photographer", "NY wedding photographer", "wedding photographer in new york", and so on. A <a _mce_href="http://www.dovetanet.com" href="http://www.dovetanet.com/" target="_blank">SEO consultant</a> or services can provide the assistance you need.<br />
Back links are also very essential in attracting top web traffic. Writing articles and blogs can help you create back links. There are websites that assist you to get backlinks. You also need to enter your website information in various web directories. Other than this, different kinds of marketing can also help you attract web traffic. Email marketing is one of the ways which can be helpful. Blogs, submitting articles, Facebook, You Tube and Twitter are all good ways to create back links to your site. There are a number of things that can influence your rank and how active your site is a big factor, as is the number of links that lead to your website will contribute to your ranking.<br />
There are lots of people who think about buying website traffic. But can you buy targeted website traffic? Buying traffic can be a risky business. You might spend a lot of money to buy a large quantity of traffic but it is not assured that it will provide good results. Unless highly recommended by a friend or a trusted fellow marketer, this should be your last option.<br />
While creating the content for your site make sure it is not only informative but engaging and entertaining at the same time. Just getting traffic is not the aim. Getting traffic that will eventually buy your product, engage your services and/or tell others about you is the goal. </div></div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-74755336720364670032011-12-12T20:15:00.004-08:002012-03-21T19:40:34.781-07:00Google Places – why it’s an important SEO strategy.<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm6yJSNOlW9HBNTTcNjxHPZggkISCE5f8btYy01UkgZ-57iB0Tk5b0gtvwCoQ4_nYnWc788oYdb97tuSuFMPX7pEcLNfGv9GooWgzkXUnKx9b3WLNpi4hjsc0mDLUFRiQEXFUVhBQ6Zq0/s1600/google-local-business-ads.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm6yJSNOlW9HBNTTcNjxHPZggkISCE5f8btYy01UkgZ-57iB0Tk5b0gtvwCoQ4_nYnWc788oYdb97tuSuFMPX7pEcLNfGv9GooWgzkXUnKx9b3WLNpi4hjsc0mDLUFRiQEXFUVhBQ6Zq0/s320/google-local-business-ads.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.slideshare.net/NJLIM/google-places-setuppresentation" target="_blank">CLICK HERE FOR INSTRUCTIONS</a></td></tr>
</tbody></table><span style="font-family: Arial, sans-serif; font-size: 10pt;">A lot of businesses overlook the importance of Local Search Engine Marketing and Natural Search Engine Optimization. Don't you think it's important when nowadays people just Google anything they want to search for via their laptops or mobile phones? It's all about keywords when it comes to searches on the web. Every word you type into the search box is a keyword. Therefore keywords are important and it is how the internet works for you via keywords.</span><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">To benefit any business, you must choose your keywords very carefully. The keyword must be related to your business niche. Google's keyword tool is one of the best softwares for keyword research. All you need is a gmail account and sign up for an adwords account. This will enable you to see all the important information that is churned out by the software. Always choose keywords that have low to medium competition and more than 5000 local montly searches.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">However, ranking your website high in the search engines for any competitive keywords would be challenging without an effective website advertising campaign that is conducted on an ongoing basis. Therefore, an easier option would be to rank for local search terms that are specific to your business' category as well as location. As an example, if you are a wedding photographer in New York, you might want to target local search terms such as "new york wedding photographer", "NY wedding photographer", "wedding photographer in new york", and so on. <o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">Once you have identified several local search terms that you want your company website to rank for, the next task would be to rank your website for those terms on Google Places. Google Places is a platform that allows business owners to advertise their business information and physical location on the web for free. The business information provided can also be used to update other Google properties such as Google Maps as well as search and display network sites. Google places are like an online version of the yellow pages where every bit of your business information is integrated into one platform. The key here is to enter as many details as you can about your business on the Google Places page. The more information you enter, the more SEO weight you are going to get, which will have a final influence on your website's ranking.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">With your business information listed on Google Places, your website will be able to rank higher than many of your competitors for local search terms. The reason for this is relatively simple. Google only wants to display the most relevant search results for any search terms. For a local search term, Google will place more importance to businesses that have a Places page created for that physical location. So if your competitors do not have a Google Places page listed, you will be able to outrank them easily as Google Places will be able to boost your website's SEO score significantly. Even if your competitors then decide to list their business on Google Places, you will have an equal opportunity to outrank them by utilizing various Google Places optimization strategies.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">If your business is not listed on Google Places yet, that will probably be the reason why you are not achieving the ranking that you desire. By having your business listed on GP, and then having your listing optimized for even more SEO weighting, your website will be able to rank easily on the first page of Google Places. With a high ranking on GP, your website will no doubt be able to rank easily on the first page of the search engine results page for local search terms due to the impact of Google Places on your website's SEO score. If you are not familiar with listing your business on GP or optimizing it for greater SEO results; you should consult your nearest SEO Consultant /Company which specializes in effective website ranking using Google Places .</div></div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com0tag:blogger.com,1999:blog-5952607665048537953.post-59521339836524997632011-12-08T07:36:00.000-08:002011-12-08T07:36:13.941-08:00Why SEO marketing is vital today for your business and where to find the expertise.<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWI6djrYI8rjOxAUlUcqJrvGCgiZBVf0hZNrRW2gd7BjXXW32HGtjhs6L_IYGWaXtsvwETGlMDFvTaFBEbECDZDcitlj4vqEMOthfEC-8_8c8aJn21Be3s6NEwH49fa1iAM5WNmtCoa04/s1600/SeoForBusiness.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWI6djrYI8rjOxAUlUcqJrvGCgiZBVf0hZNrRW2gd7BjXXW32HGtjhs6L_IYGWaXtsvwETGlMDFvTaFBEbECDZDcitlj4vqEMOthfEC-8_8c8aJn21Be3s6NEwH49fa1iAM5WNmtCoa04/s320/SeoForBusiness.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">When making websites as "SEO friendly" it does not mean just to optimize the content and tags to make it easily indexed by the popular search engines but certain types of SEO marketing services also need to be incorporated in order to be successful. The SEO marketing services look for major components that develop website traffic and sales conversions along with the search engine ranking.</div><div class="MsoNormal">The keyword and content optimization is definitely a major factor in SEO implementation and these are combined with unique marketing strategies that must be aligned with the goals and objectives of the website. Services like link building, article writing, social media marketing, blog and forum postings and reputation management are just a few popular SEO marketing services to name.</div><div class="MsoNormal">Social media presence is dominating marketing time and is crucial for businesses (websites) to fully utilize it. This is now one of the most popular SEO marketing services that agencies provide. Because social networking sites have millions of user accounts and the information is seamless it is very helpful in the technique of backlinking websites. The website gets to have another page in social area and a link that points to the original site. It's an automatic way of getting noticed since the links are shared by friends and fans.</div><div class="MsoNormal">Another of the popular SEO marketing services is the PPC (pay per click) management to attract good traffic that results in conversion. This requires participating in Google Adwords campaigns or similar, with an optimal set of keywords that ensures maximum ROI for the website. Press releases, blogs and forum creations also help in achieving the purpose of creating awareness and sales for the website. This works well with the reputation management since much of the negativity is eliminated through positive postings about the products and services of a website. It also helps in high rankings in the search engine results page.</div><div class="MsoNormal">The techniques that most search engines use are changing frequently to rank a particular website. Therefore it is important that the SEO marketing services are acquired according to the effectiveness and conformance of the search engine algorithms (which determines page rank). The first thing to understand in this case is that no website is the same and each has different purposes and targeted audience. The SEO marketing services that are acquired should place the website in its correct position rather than invite irrelevant traffic to the website. That is why it is important to choose the right SEO marketing service that the website needs.</div><div class="MsoNormal">A good SEO company will first advocate for an SEO website audit before committing to an SEO strategy. To outline a good recommend for your website's SEO strategy, a SEO company must first understand your website, your competition and your market. This audit also examines the usability of your website, technical flaws and strengths, as well as external factors, which include traffic analyses, your competition's positioning and your keywords demand.</div><div class="MsoNormal">You should also choose a company that focuses on your business niche. A company that claims to offer SEO services to all types of companies in all sectors is not a good fit. Using an analogy of a patient, would you rather ask a random person for possible treatment of your illness or would you go for an experienced medical specialist? Of course, a specialist would be better. Similarly so, a niche focused "specialist" company is better than a general SEO services company. The downside for using the general SEO company is that they will give you short term results by using tactics that will not hold for long term competition.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The cost of the service is also an indicator of quality of service. Companies that claim to be cheap are most likely going to also offer equally cheap service and results. A service that does not offer real and long term benefits. Again, would you risk your life by taking on the cheapest doctor to manage your health care? Although not meaning that you should go for the most expensive service, try to equate the value of your money to the service rendered and the return on investment over a period of time. Improving your website visibility in the search engines takes experience, knowledge and hard work, and a good and professional SEO marketing company will definitely charge quite a reasonable amount for this.</div><div class="MsoNormal">Fortunately, businesses in every market have a better solution. Partnering with reputable professional SEO services company can eliminate the need for wasteful in-house efforts and deliver a quality online marketing initiative quickly. Like any industry, web marketing companies can vary in terms of experience and tactical prowess. Knowing a few "must have" mentalities when sourcing SEO companies can help ensure that your business finds a partner that proves a great fit.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">See also my previous article by clicking on the title:</div><div class="MsoNormal"><a href="http://dovetanet.blogspot.com/2011/08/how-to-find-and-hire-effective-and.html" target="_blank">How to find and hire effective and affordable SEO services.</a> </div></div>Anonymoushttp://www.blogger.com/profile/03029345474291967221noreply@blogger.com1