Submit your website url (link) below and get a FREE grading of your business website and we will email you a FREE s.e.o. solutions report like the sample below showing how to improve your website s.e.o., to get better returns on your investment.
SAMPLE REPORT.
18Overall over 100
COMPANY
NAME.COM
Top of the Funnel
Creating, optimizing, and promoting content are keys to filling
the top of your sales and marketing funnel with more website traffic and leads.
The good news is that companies who create, optimize and promote their blogs
get 55% more traffic and 70% more leads than those who don't.
Top 3 Action Items
1. Create a blog for your company.
2. Add more pages to your website containing
unique and useful content, probably by blogging.
3.
Get
more inbound links to your website.
Blogging
Every web page has the
potential to rank well in search engines and draw traffic from other sources,
like social media sites and the blogosphere. Of course, whether a page draws
traffic (and links) depends on whether it's optimized and how remarkable
(useful, interesting, etc.) it is. Blogging is a great way to add interesting
content to your site so you can get more traffic and leads.
Did you know that companies that blog get 55% more web traffic
and 70% more leads than those that don't?
Yikes!
We can't find a blog for you.
Yikes! It looks like
you don't have a blog! How can that be? Surely you already know that blogging
is the best way there is to reach your target audience with the useful,
educational information they're out there looking for. Not to mention how much
it helps your search rankings. But you knew that. Didn't you?
No recent blog articles found, because you don't have a blog!
B2B companies that blog generate 67% more leads per month than those that do not.
Your blog post titles aren't optimized, because you don't have a
blog!
Just a reminder, companies that blog get 55% more web traffic
and 70% more leads than those that don't.
Don't you like traffic and leads?
Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per
month.
About 46% of daily internet users read more than one blog every day.
Sorry, we had trouble detecting an RSS feed.
Sorry, there was an
error retrieving your RSS feed url. Please try running the report again if
you'd like.
65% of daily internet
users read a blog. It could
be YOUR blog if you make it easy for them to find it.
Your blog isn't easy to find, because you don't have one!
Just a reminder, companies that blog get 55% more web traffic
and 70% more leads than those that don't.
Blog posts that were shared on Twitter and Facebook got 149% more inbound
links than those not shared
on social media at all.
Is your blog easy to share? No! Because you don't have one!
Just a reminder, companies that blog get 55% more web traffic
and 70% more leads than those that don't.
Don't you like traffic and leads?
Have a blog that we
couldn't find?
Blog posts shared on Twitter get 113% more inbound
links than those not shared
on social media at all.
Your blog posts aren't retweeted, because you don't have a blog!
Just a reminder, companies that blog get 55% more web traffic
and 70% more leads than those that don't.
Don't think sharing on Facebook matters? Did you know that Facebook is now the
most preferred way of sharing content – second only to email?
Your blog posts aren't shared on Facebook, because you don't
have a blog!
Just a reminder, companies that blog get 55% more web traffic
and 70% more leads than those that don't.
Don't you like traffic and leads?
Have a blog that we
couldn't find?
SEO
Optimizing your
content is a key step to ensure you give your valuable content the best chance
possible of drawing traffic from the web. In essence, this section is about
maximizing your ROC – return on content.
46% of daily searches are for research on products or services. The
more pages you have, the better chance you have of ranking high.
Your site has 32 pages indexed by search engines.
Ouch – your website
doesn't have a lot of meat on its bones, does it? Beef it up by creating more
content. The more content you create, the easier it is for visitors and search
engines alike to find you. And getting found is the first step to getting
leads!
We found 10 images on your homepage, and 9 of them have alt tags.
Sweet – you're using
images and optimizing them with alt text keywords to maximize their benefit.
Don't forget to align your alt text with the keywords for each page to make
sure you are getting the most out of these little tags.
How
do your internal pages look?
For a little extra fun, we analyzed a few
internal pages on your site to see how well those were optimized. It looks like
you should look into changing page titles that start with your company name, if
you have page descriptions on all your pages and if they are unique. Easy
things to change, but they make a big difference.
Page Title
|
Page Description
|
About Us
|
(None)
|
Name
|
(None)
|
Name
|
(None)
|
60% of all organic
clicks go to the top three organic search results. Snag one of those spots by optimizing your
page titles.
How many page titles start with your company
name? 0
Well done! You've
already taken the first step to having well optimized page titles by not
starting them all with your company name.
75% of users never go
further than the first page of search results. Compelling page descriptions can help you stand out.
Do you have page descriptions and are they unique? No
You are either missing
page descriptions, or those you have aren't all unique. While page descriptions
don't directly affect your search rankings, they do affect how likely someone
is to click on your search results. The text you put in your page description
shows up prominently in search engine results. Make sure it's compelling to get
more people to click.
89% of US internet
users search online before
they make a purchase, even when the purchase is made at a local business.
Sorry, we had trouble getting your mozRank.
mozRank is on a scale of 1 to 10 and is SEOmoz's 10-point measure of link
authority and popularity. It's similar to the old Google Page Rank and is
logarithmic, so bear that in mind, too. (That means it's ten times as hard to
move from a 3 to a 4 as it is to move from a 2 to a 3.)
Companies that blog have 97% more inbound links than those that don't. Creating great content
is the key to getting inbound links – there's just no substitute.
0 other sites have linked to your site.
Inbound links to your
site are votes in the giant popularity contest that is the internet. And right
now, you're not exactly the most popular kid in class. Create more great
content, then share it!
Sorry, we weren't able to find any pages that are linking to
you.
Mobile
Having a website that displays well
on mobiles devices is becoming more and more important as 35%
of American adults have
a smartphone and 87% of smartphone owners access the internet on their mobile devices. When mobile
optimizing your site, you want to take into account smaller screen sizes and
slower bandwidths. This means using smaller images and font sizes, thinking
about how much content is displayed on a single page.
By the end of 2011, 50% of Americans will
own a smartphone. Yep.
Do you have a mobile version of your website? No
You're
gonna need a mobile website if you want people to access your site on their
smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the
internet, it probably makes sense to get this in place sooner rather than
later.
86%
of C-level executives use a smartphone.
Do you have Apple icons? No
The iPhone and iPad
both allow users to add a quick link to the desktop of their device for easy
access. Don’t let a hard-to-see screenshot (which is the default option) rob
you of an excellent branding opportunity!
74%
of smartphone users have made a purchase
from their smartphone.
Do you have a meta viewport tag? No
The meta viewport tag
tells a mobile device how to orient a page when it's loaded. It also determines
if a page can be scaled larger or smaller and if it should rotate as the user
rotates their mobile device. Be friendly to your mobile users by including this
on your site.
Social
57% of small businesses say social media is beneficial to
their business, which is no wonder since being active on Twitter and Facebook
has been shown to increase the number of inbound links, traffic and leads. As a
result, 54% of companies increased their investment in social media & blogs in
2011.
Companies with over
1,000 Twitter followers get 6X more traffic.
Are you on Twitter? No
We
can't find a twitter account for your company! Seriously? Companies that use
Twitter average2x more leads than those who don't. Don't you want more leads?
79%
of US Twitter users are more likely to
recommend the brands that they follow.
Sorry, there was a
problem checking how many times your homepage has been tweeted.
Sorry, there was an error retrieving this information.
Please try running the report again if you'd like.
More than 1/2 of active Twitter users follow companies, brands, or products on
social networks.
Sorry, we had trouble
figuring out the average time between your tweets.
Nearly 2/3 of US Internet
users regularly use a social
network.
Sorry, we couldn't
find your Klout Score.
It doesn't look like Klout has a
score for you. Head on over to Klout.com and
get started. We'll add your score the next time you visit.
Did you know that 93% of US adult
internet users are on Facebook? Unless you only sell to that laggy little 7% of all internet
users, think again!
Sorry, we had trouble
checking if you have a Facebook business page.
Middle
of the Funnel
The middle of the funnel is all
about converting the traffic you get into prospects and leads and then
nurturing your leads and prospects in order to make it more likely that they
will become customers. You do this by using landing pages, blogs, conversion
forms, email marketing and social media.
2 Action Items
1. Add a landing page with a conversion form to
your website.
2. Add social subscriptions link or buttons to
your homepage.
General
The most general tools in the middle of your funnel have to
do with collecting leads and nurturing those leads into customers. Making it
easy for customers to give you their information through forms on your website
and understanding the tools you are using to nurture those leads are the beginning
of an optimized middle of the funnel.
Businesses with 31 to
40 landing pages get 7X more leads than those with only 1
to 5.
Are you using landing pages with forms to convert your visitors
into leads? No
Landing pages with
conversion forms are the best way to turn your visitors into leads. Make sure
you're collecting contact information from your visitors so that you can follow
up with them later and be in touch. Without landing pages, all you've got is a
fancy, web-based trampoline. (Bounce, bounce, bounce...)
You can automate your
marketing efforts, but beware,your email database expires at a rate of 25%
per year.
Are you using any marketing automation software? No
It doesn't look like
you are using anything to automate your marketing efforts. Automation can be an
effective tool when used to engage potential customers on their terms. You
don't want to use marketing automation to force leads through your old school
sales process by beating them into submission with endless programmed emails.
Blogging
Blogging is a great way to get more traffic and leads but
it's also a great way to convert leads into customers. Having valuable and
relevant calls to action, allowing readers to subscribe and encouraging them to
follow you in social media are great ways to leverage your blog and get more.
Businesses with more
than 40 landing pages get 12X more leads than those with only a few landing pages.
Your blog isn't
getting leads for you, because you don't have a blog!
Just a reminder, companies that blog
get 55% more web traffic and 70% more leads than those that don't.
36%
of daily internet users read 5 to 10 blog
posts per day.
People can't subscribe
to your blog, because you don't have a blog!
Just a reminder, companies that blog
get 55% more web traffic and 70% more leads than those that don't.
52%
of 55-64 year old internet users have joined a social network
You don't have social
subscriptions on your blog, because you don't have a blog!
Just a reminder, companies that blog
get 55% more web traffic and 70% more leads than those that don't.
Social
Social media is about more than the number of fans, friends
and follows you have. Are you leveraging social media to get more leads and
customers? Do you engage in the conversation or just talk about yourself?
US Internet users
spend 3X more time on blogs and social networks than on email.
Are you linking to your social media accounts on your homepage? No
Shut the front door –
it doesn't look like you're promoting your social media accounts on your
homepage! Make it easy for people to follow you however they want by letting
them know where you can be found right up front.
Companies that use
Twitter average 2x more leads per month than those that do not.
We can't find the
percentage of your tweets that are replies because you aren't on Twitter!
We'll just mention again that we
can't find a twitter account for your company! Seriously? Companies that use
Twitter average 2x more leads than those who don't. Don't you want more leads?
Have a Twitter account that we couldn't find?
Companies with 1000+
Twitter followers get 6X more traffic on their websites than those with fewer Twitter followers.
We can't find the
number of Twitter mentions for you because you aren't on Twitter!
We'll just mention again that we
can't find a twitter account for your company! Seriously? Companies that use
Twitter average 2x more leads than those who don't. Don't you want more leads?
Have a Twitter account that we couldn't find?
39%
of B2B companies using Twitter have
acquired new customers from it.
You aren't using
Twitter to generate leads because you aren't on Twitter!
We'll just mention again that we
can't find a twitter account for your company! Seriously? Companies that use
Twitter average 2x more leads than those who don't. Don't you want more leads?
Have a Twitter account that we couldn't find?
Analytics
Measuring your successes (and
failures) is the only way to know what marketing activities are working for
you. If you can't measure how many visits, leads and customers your different
campaigns generate, you need to reevaluate how you're measuring your
activities.
It looks like you're
using Google Analytics to measure your website.
Looks like you've got a bead on your
analytics with Google Analytics.
Nice job – measuring your results is the first step to making truly data-driven
decisions. And oh my gosh do I love data-driven decisions.
Sorry, we weren't able
to get the number of unique visitors you have per month.
It
doesn't look like you are currently being tracked by Compete. If you work to
create lots of great content, rank well in search engines, and get more traffic
to your site, Compete is sure you pick you up sooner or later.
No comments:
Post a Comment