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| ABOUT S.E.O. FOR WEBSITES |
Search engine optimization (SEO) refers
to techniques that help your
website rank higher in organic (or “natural”)
search results, thus
making your website more visible to
people who are looking for your
product or service via search engines.
Your
website or your company’s may look beautiful, but if no one sees it or search
for it, the efforts and the expense that are put into it becomes naught. Most
people use the internet to research, through the various search engines,
especially Google, to find websites that have the products and services they
are looking for. Google, Yahoo and other search engines updates their page
rankings regularly. When they update, they look for the available key components
of each webpage. Your site's rank can be increased in the next update by
highlighting your improvements on the components where the engine is focusing
on. Configuring your web pages for search engine optimization can mean a big
difference. This could build your audience and generate more income.
Here
are some ways to improve your site's rank by maximizing your S.E.O.:
1. Firstly you need to
know which keyword or keywords best describes your business, product or
services you are offering. Google
provides a free keyword
tool which anyone can use to find all the keywords related to your choice
of keyword/s and with it you can analyze which are the best keywords to use. From
the results of the keyword searches choose the ones that are medium and low
competition and have at least a local monthly search of 5000.
2. Once you have
decided on the particular keyword or keyword phrase to use
You need to get your web designer to
install it to appear at the top tab of your website. As shown. The reason for this is because the search
engines will detect this tab first before all the other pages on your
website. The search engines will index
all the relevant data they discover on your website.
3. Typically, the
search engines have the best intentions to provide their visitors with the best
service possible. They will only rank your website based on how it matches with
the subject of interests of the visitors. How the guests utilize your site can
even be tracked by them. They can upgrade or downgrade your position depending
on that information. So it is imperative
that the content on your website is relevant to your business and the keywords
that best describes your business or whatever you are promoting. Therefore your
content must have the keywords mentioned several times per web page. When
indexing pages, the search engine bots scan each page of your website, looking
for clues about what topics your website
covers and scanning your website‟s back-end code
for certain tags, descriptions, and instructions.
4. You can improve
your position by either placing an advertising e.g. with Google or improving
your website by tweaking, fine tuning it. Advertising with the search engines
are paid by way of cost per click also known as “pay per click” or PPC. You can
determine the cost of a click and also the daily budget. You need to decide on
how much you want to spend monthly for the paid advertising. Depending on the
monthly cost budgeted, it will make your site appear more often to people who
are interested in your content.
5. As you can see
already this will take up a lot of time and expertise is required to truly
optimize a website for the best result.
Therefore it will be good to consider hiring a consultant or expert who
can make the necessary improvements to your website that will bring about the
desired results and higher page ranking. You can then focus on your business
and leave the experts to do their part.
- There are many more aspects of
search engine optimization which an experienced S.E.O. company can look
into for you like :
Who’s linking to you: As the search
engine bots scan webpages for indexing, they also look for links from other
websites. The more inbound Links a website has, the more influence or
authority it has. Essentially, every inbound link counts as a vote for that
website‟s content.
Inbound link holds different weight. For instance, a link from a
highly authoritative website like The New York Times (nytimes.com) will give a
website a bigger boost than a link from a small blog site. This
boost is sometimes referred to as link
juice.
7. Taking advantage of
social media sites like setting up a Facebook Business page and Twitter account
and populating them through posting of relevant and interesting content. The
more fans indicate the more influence you have and trust you have. Search engines uses this as factors in
ranking a website.
8. The use of tags of
the targeted keywords and photos with alt tags.
9. Matching your
website URL to include keywords that you are targeting.
10.
Registering
your company to online directories relevant to your business.
11.
Projecting
your website as an authority (expert) in your field
12.
Trust,
Authority and Relevance of your website determines how the search engines will rank your website.
13.
Constantly
updating and improving one’s website is required to increase or maintain one’s
page ranking.
Google is always helpful and have provided
a guide to beginners on how to do search engine optimization. Here is the link
to the guide:
or read the concise version
here: http://www.searchenabler.com/blog/googles-guidelines-to-seo-concise-version/
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