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Sunday, December 16

A Better Guide To S.E.O. Your Website Increasing Page Ranking.

Search engine optimization (SEO) refers to techniques that help your
website rank higher in organic (or “natural”) search results, thus
making your website more visible to people who are looking for your
product or service via search engines.

Your website or your company’s may look beautiful, but if no one sees it or search for it, the efforts and the expense that are put into it becomes naught. Most people use the internet to research, through the various search engines, especially Google, to find websites that have the products and services they are looking for. Google, Yahoo and other search engines updates their page rankings regularly. When they update, they look for the available key components of each webpage. Your site's rank can be increased in the next update by highlighting your improvements on the components where the engine is focusing on. Configuring your web pages for search engine optimization can mean a big difference. This could build your audience and generate more income. 
Here are some ways to improve your site's rank by maximizing your S.E.O.:

1.   Firstly you need to know which keyword or keywords best describes your business, product or services you are offering.  Google provides a free keyword tool which anyone can use to find all the keywords related to your choice of keyword/s and with it you can analyze which are the best keywords to use. From the results of the keyword searches choose the ones that are medium and low competition and have at least a local monthly search of 5000.
2.   Once you have decided on the particular keyword or keyword phrase to use
You need to get your web designer to install it to appear at the top tab of your website. As shown.  The reason for this is because the search engines will detect this tab first before all the other pages on your website.  The search engines will index all the relevant data they discover on your website.

3.   Typically, the search engines have the best intentions to provide their visitors with the best service possible. They will only rank your website based on how it matches with the subject of interests of the visitors. How the guests utilize your site can even be tracked by them. They can upgrade or downgrade your position depending on that information.  So it is imperative that the content on your website is relevant to your business and the keywords that best describes your business or whatever you are promoting. Therefore your content must have the keywords mentioned several times per web page.  When indexing pages, the search engine bots scan each page of your website, looking for clues about what topics your website covers and scanning your websites back-end code for certain tags, descriptions, and instructions. 
4.   You can improve your position by either placing an advertising e.g. with Google or improving your website by tweaking, fine tuning it. Advertising with the search engines are paid by way of cost per click also known as “pay per click” or PPC. You can determine the cost of a click and also the daily budget. You need to decide on how much you want to spend monthly for the paid advertising. Depending on the monthly cost budgeted, it will make your site appear more often to people who are interested in your content.
5.   As you can see already this will take up a lot of time and expertise is required to truly optimize a website for the best result.  Therefore it will be good to consider hiring a consultant or expert who can make the necessary improvements to your website that will bring about the desired results and higher page ranking. You can then focus on your business and leave the experts to do their part.
  1. There are many more aspects of search engine optimization which an experienced S.E.O. company can look into for you  like :
Who’s linking to you: As the search engine bots scan webpages for indexing, they also look for links from other websites.  The more inbound Links a website has, the more influence or authority it has. Essentially, every inbound link counts as a vote for that websites content.   
Inbound link holds different weight. For instance, a link from a highly authoritative website like The New York Times (nytimes.com) will give a
website a bigger boost than a link from a small blog site. This boost is sometimes referred to as link juice.
7.   Taking advantage of social media sites like setting up a Facebook Business page and Twitter account and populating them through posting of relevant and interesting content. The more fans indicate the more influence you have and trust you have.  Search engines uses this as factors in ranking a website.
8.   The use of tags of the targeted keywords and photos with alt tags.
9.   Matching your website URL to include keywords that you are targeting.
10.                Registering your company to online directories relevant to your business.
11.                Projecting your website as an authority (expert) in your field
12.                Trust, Authority and Relevance of your website determines how the search engines  will rank your website.
13.                Constantly updating and improving one’s website is required to increase or maintain one’s page ranking.

Google is always helpful and have provided a guide to beginners on how to do search engine optimization. Here is the link to the guide:

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