This is a look at how content with long tail keywords have lost their edge in Google searches. Over the years Google has moved to consolidate search volume against fewer keywords (which are easier to match ads against) and they have inserted their own vertical listings in their search results. The result is that the long tail has become far less profitable for many publishers.
To explain this below is an illustration showing the various ways the long tail keywords are losing their advantage. (Illustration, compliments from SEOBOOK.COM)
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