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Wednesday, April 17

Don't Miss The Mobile Movement That's Growing.

I just came across this video posted by Google Mobile Ads on YouTube sometime ago which was relevant then but even more so  to us today.  The video was based on a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users.
Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

It just goes to prove that people all over the world are increasingly using  their smart phones to search for all kinds of products and services making  mobile search something that is growing  and multiplying.  71% of people doing mobile search usually land up seeing an advert and acting on it. Nine out of ten people have taken action, all thanks to a mobile search.
Any business today should seriously look into getting a website ( a mobile responsive one) or a mobile website if they do not already have one.  It's important to build a good mobile user experience. Today with the smart phone people are smarter shoppers.

1 comment:

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