By Celene Harrelson
Twitter offers a no cost opportunity to connect with your community, build your list, peak your prospects interest and get the word out about your business. With more and more people using the internet as their primary means of staying informed. Twitter is more valuable than ever. If you are in business, you'll need to learn how to use Twitter effectively.
First you will need to open a free Twitter account and choose a Twitter name. Keep your branding in mind when choosing a name. If your company and website use your name then you must follow suite. If your business has a name Sears or Fashion Bug, then you will want to use your business name there as well. Keep your branding consistent in everything you do.Now you must set up your profile. Use the logo or photo that you use in your other branding. Again stay consistent. You want people see your logo or photo and recognize you. If Nike used a photo of the CEO of the company's dog or your kids you would have no idea what company it was, would you? Of course not. You know them by their logo and their "Just do it" slogan. The same applies for your own business branding. You must keep in mind that Twitter is used to build relationships. If you are promoting yourself and your position with the company or you make up the company, you will want to use a photograph of yourself and your name.
Now you will need to write a Bio about yourself or your company. If you are the company, using a keyword rich tag-line and a few of your interests. Then you will put in your URL or giveaway. If you are in Affiliate Marketing, this is a perfect place to put the link to the opt in page of what you are currently promoting.
Then if you wish, you can make changes to your background. This option will be in your settings. A web designer can easily add your company's logo in the background. You will want to choose many people to follow. Pick people in your niche. To find people to follow, type in names or key words associated to your niche in the search bar to get started.
Now you are ready to tweet. Tweets can be no more than 140 characters in length. It can be a challenge to say what you want to say in only 140 characters, but it's usually not a problem. Remember you're goal is to build relationships. It's called a social network because that's what it is designed for. So be social. Interact with people, tweet interesting tidbits, be interesting and interested and reply to others comments regularly. Make conversation, get to know people and have fun.
You are not there to blast the link to your products constantly. It's alright to do so, but you must do more engaging than selling. People buy from those they know like and trust. Getting to know others on Twitter and the sales will follow.
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If you would like to receive a free copy of the popular audio training "Just Ask Celene" to learn all about starting an internet business go to http://myonlinebusinesstraining.com
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