Work has gone Google

In line with my work as an SEO Consultant, I always recommend to my clients to get on Google and their web tools to stay ahead in their business and below is another example why a business should adapt to optimize online. Don't lose out.
Just contact me to find out more. I am here to help.  Cheers.

Why Google+ and Google Local are Important to Your Local SEO.

According to Hubspot, roughly 50% of local SEO-centric small businesses list Google+ as an essential part of their digital marketing strategy. The same Hubspot study indicates that 15% gained at least one new customer from Google+ in 2012. Beyond that, Google has developed its local search components in a way that makes Google+ and Google Local work magically together. In other words, today’s small businesses need to latch onto these two mediums and make them work together in a way that improves their local search engine rankings.

Sure this all sounds nice, but how do you go about that? We’ll attempt to answer that question in this post.

How to Use Google+ to Improve Local Search Rankings

Registering for a Google+ local page

Up until very recently, you pretty much had two choices for Google-based local SEO: you could either set up a Google Local page or a regular Google+ page, but there was really no real way to differentiate a business page from a personal page. Now you can register for a local page that can help you rank higher on local search.

With the recent unveiling of Google+ Local, it was revealed that these new local pages would be indexed on the Google search engine. It’s important to remember that Google+ Local doesn’t directly affect organic search rankings, but it does display a bit more information about your company to Google users.

Leveraging the power of Google Plus

First of all, Google+ is incredibly powerful because it’s free and it gives you access to a lot of incredible resources to help boost your local search marketing campaign. Secondly, the Google+ Local platform gives you a boost in rankings because it increases your capability for positive brand awareness. This is largely because you can intensively customize your marketing messages through the Google Plus segmentation tool. This allows you to create marketing messages for specific groups of people, which is an element of social media engagement that Google Plus has pioneered.

Optimizing your site for local SEO

Research

As with any marketing plan, the very first step is research and development. This means you need to have a solid grasp on how people might search for your product or business online. Do some test search queries. Find out how competitive they are, and if people are actually searching for these terms in your local geographic area. All of this can be tested and researched in Google’s AdWords keyword research tool.

Optimizing your site for local search  

Set up your site with Google Analytics so you can monitor search activity related to your business. SEOmoz recommends letting Google Analytics run for two weeks or more before even attempting any local SEO. From there you’ll need to ensure your site is flexible (compatible with all the major browsers – Firefox, Safari, Chrome, Internet Explorer, etc) and SEO-friendly. This means optimizing meta descriptions for local SEOs and adding any local information to every page of the site.

Always Be Monitoring

As has always been the case with SEO, the landscape is constantly shifting. The rules that are “hard and fast” right now will not be so hard and fast in six months. Google is always moving to improve their product by engineering innovative ways for users to engage with their search and social products. This means you’ll need to constant track not just your own site and digital branding, but how the world of local search is expanding.

(Link to this guest blog article.)

Go With An Excellent SEO company.

Having been listed online and high on page ranking is what every small and large business is dreaming of. As it's only with that method a company is capable of doing fantastically  well throughout the world.  SEO methods will help you in building the lists of wanted site visitors, following the contents provided by an organization. But you should decide on very carefully since there are numerous available in the market. Presently everyone knows value of SEO. There are many companies implementing "black hat" techniques,  which are blacklisted by the search engines and for this reason you need to be very wary with regards to Search engine marketing Corporation's credibility.Web optimization isn't an fresh term nowadays. Those who find themselves accustomed to web business almost know what it can be. It's aggressive search engine optimization with list of Search engine marketing techniques.  Web optimization methods allow you to end up being around the first web page involving Yahoo and Google. It truly is entirely an internet based "advertising" since it's main almost everywhere. Search engine optimization approaches will definitely make it easier to become listed significantly on the internet. Optimizing your online through Search engine marketing tactics will really get you dividends in excess of what you anticipate. Page one ranking is incredibly "prestigious" and for this reason there is a complete restricted competition to be found for the initially webpage. Content, key phrases, Information, site design and several other activities issue a whole lot with Search engine marketing methods. Keywords engage in a huge role. SEO-fellows utilize all these kinds of since sharpest guns to make the sure shot outcome. Search engine optimization is a part of digital marketing.When deciding on which type of SEO packages will be right for your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimization service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link acquisition methods which ensure our clients maintain their high rankings – indefinitely.